July 28, 2008

Volkswagen Sponsors Free CSS Downloads

Volkswagen has teamed up with the much buzzed about Brazilian band Cansei de Ser Sexy (CSS) to offer its latest release, Donkey, for free. Everyone (in Brazil only, unfortunately) can download the internationally famous band’s newest album on this official site, thanks to full sponsorship by VW.

This new distribution format is very innovative for Brazil and could potentially be a successful way to combat piracy in the country.

Official CSS/Volkwagen Download Site

Article categories: Automotive, Branding, Online Marketing, Youth Marketing

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