What If A Big Corp Redesigned The Stop Sign

Pepsi’s Bluetooth Bus Stop ads
Spotted this today, partly because it was dark and rainy. Don't know how long it's been up or where others might be placed in NYC. From a distance I thought it m...

Agency Uses ‘Homeless’ To Promote Guerrilla Marketing
AdRants reports that GoGORILLA Media, a New York based guerrilla marketing firm, has been employing homeless people in an effort to promote its services to advertis...

Signage at the New York Times Building
"The question, then, was: how do you add a block-long, 15-foot-tall blackletter logo to the front of a minimalist building without obstructing the view of the Tim...

Urban Spam : The Consumers Howl
There was an article in the New York Times Magazine last weekend from a self-confessed non-marketer who has been overcome with the proliferation of marketing messag...

Shrugging Off Tragedy
Simon Taylor made a nice spot of the sign posted on the outside of the Itsu restaurant in London which recently received international attention after an ex-KGB spy...

JCDecaux Pushes Interactive Billboards
An article in the IHT looks at how outdoor-advertising company JCDecaux is developing the media space it owns to offer brands interactive experiences. When partic...