August 5, 2008

American Apparel’s Online Buy

Comscore reports that American Apparel is the top online advertising spender in apparel brands. They say that in April, the majority of their 483 million impressions were delivered via social media. Nearly half of AA’s ads appeared on top social networking sites - MySpace.com (24 percent) and Facebook.com (19 percent) and AOL’s AIM IM-chat service carried nearly 12 percent. Here’s a break down:

Top Publisher Properties of American Apparel Display Ads April 2008 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix
	Total Display Ad Views (000)	Share of Advertiser Ad Views
Total Internet	483,389	100.0%
Fox Interactive Media (includes MySpace.com)	117,059	24.2%
Facebook.com	89,456	18.5%
AOL LLC (includes AIM)	60,283	12.5%
Photobucket.com	29,325	6.1%
Yahoo! Sites	7,793	1.6%
Google Sites	6,581	1.4%
Time Warner – Excl. AOL	5,895	1.2%
Amazon Sites	5,691	1.2%
DeviantArt.com	3,001	0.6%
eBay	2,991	0.6%