August 11, 2008

Blog Network Has Double LA Times Traffic With Fraction Of Staff

by Guy Brighton

There’s been some good to and fro going on in media-land. LA Times proudly produced figures that their traffic had increased by 66% and then Gawker Media stirred the pot by pointing out that they had double the traffic with a fraction of the staff.

With an editorial staff of about 700LA Times produces 127 million page views a month, while Gawker claims to create 254 million page views amonth with 8- staff. Silicon Alley Insider published this list of traffic for their sites:

Gizmodo 73.5m
Kotaku 44.3m
Lifehacker 25.6m
Gawker 18.9m
Fleshbot 17.4m
Jezebel 15.5m
Consumerist 13.7m
Jalopnik 13.4m
Deadspin 12.6m
io9 8.8m
Defamer 6.4m
Valleywag 3.3m

Article categories: Media & Publishing, Media Planning & Strategy

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