August 12, 2008
Branding: Stories Café By BVD
BVD in Sweden were asked to by Turesgruppen AB to create a strong and totally unique café experience: from concept and name, to graphic profile and packaging. The concept needed to be warm, welcoming, honest and genuine and targeted to young professionals.
They created an image that mixed black, white and stainless steel with “warm” wood and other simple nostalgic cues:
The old fashioned café-feeling [is] expressed by things like a board with old, detachable letters and traditional cups and trays. The graphics are clean and simple, but at the same time surprising and playful. The design exudes personality, quality, style and a big city feeling.
Photos and more: BVD Case Study
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