August 7, 2008
David Fowler On How Creative Direction Has Changed
Over on his Digital Influence Mapping Project, John Bell interviews David Fowler, a senior creative from Ogilvy. In the video Fowler says:
To be successful going forward, I think a creative director today needs a global sense… the ability to interact with people from different cultures and with clients from other areas - and have an understanding how the world really works and how the world looks from other points of view.
(Hehe - nice to see that the ad industry still doesn’t see clients as people… 
More: DIMP
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