August 4, 2008

Inspiration Retail Experience: Johnny Cupcakes

by Nicko Margolies

Johnny Cupcakes just opened a new location in Los Angeles after amassing a line of people who waited up to four days for the grand opening. The store doesn’t actually sell any cupcakes but rather focuses on a quirky retail experience to guide you through the process of getting your paws on their coveted clothing. SlamXHype writes:

The attention to detail that went into every small aspect of the shop is unbelievable… everything from a fake stove that lights up underneath the counter where you pay for your shirts to the full wall of ovens that open and close randomly with steam coming out.

[via SlamXHype]

Article categories: Brand Experience, Fashion, Retail

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | |

Subscribe

About Marktd

    Marktd aims to inspire an audience of creative minds in the marketing and advertising industries and beyond. It is published by PSFK. contact us.

Sponsored by PSFK

Advertise On Marktd

Hosting Provider

Sponsored Links