Pepsi Ad: No Not David Beckham

Beckham Considers Pepsi Split Over Health Issues
Marketing Magazine has a story that suggests that soccer star David Beckham is threatening to withdraw from future association with Pepsi if they do not connect him...

Brand Experience: Coke & Pepsi Mall Spaces
Kevin Dugan has an interesting thought piece in his Strategic Public Relations blog on the news that Coke and Pepsi are creating physical brand spaces in malls. The...

Pepsi’s social rebranding
The Travel 2.0 blog has an interesting post on Pepsi's social rebranding. The fact that they've changed their logo is now common knowledge - Seth Godin recently...

Can You Trust The ‘pedia?
Since Wikipedia decided to delete the profile entry of 'Guy Brighton' as Wiki-super-users suggested the profile was not notable enough, we've been a little bored of...

Pepsi’s Counter-Intuitive Branding Strategy
The International Herald Tribune takes a look at how Pepsi is trying to connect with the Second Life generation with the use of avatar iconography: Frank Lampard, ...

Pepsi Asks You To Stick It In
Advertising from Pepsi on the subways of Toronto & Vancouver asks Commuters to plug in the jack of their mp3 player and tune in to 1 of the 12 different tracks. Cl...