August 11, 2008

Pic: Do We Really Need Another Limited Edition Artist Series Set Of Soda Bottles?

We got shipped these bottles from Mountain Dew’s Green Label Art Range. They’re Volume 2 in a series. Sure, the art’s ok - and we’re not against artists getting paid. Good luck to ‘em. It’s just the this promotion annoys us because:

It’s straight out of the 2005 Brand Manager manual, in the chapter ‘Let’s target the influencers with cool underground art shit’.
Pepsi thinks it’s better to spend money on this to get the kids to drink more Corn Fructose (Corn Fructose is the principal ingredient in this drink after water) rather than spend money retooling.
Maybe it would have been quite fun to discover these cans in the stores rather than the usual - let’s send it to the cool blogs to start a buzz.
No-one needs to be shipped 8 bottles of pop with so much non-recyclable plastic.

Green Label Art

Article categories: Ad Biz, Food & Drink, Product Design