August 12, 2008
Prada commissions short films for new fragrance
To create a buzz around its new fragrance for men, Infusion d’Homme, Prada has commissioned nine young directors from across the world (Argentina, Brazil, Cuba, France, India, Italy, Korea, Spain and the USA) to create films inspired by their individual interpretations of the scent. The only caveat to the directors was that the films should be visual representations of the sensory images triggered by the perfume, and not straightforward commercials - they were otherwise given a free rein. The nine works are going to be edited into one long piece by Pietro Scalia, two-time Oscar-winning film editor. The complete film will be a synthesis of Prada’s vision of Infusion d’Homme.
You can watch all the short films on Prada’s website.
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