August 11, 2008

The Helmut Newton Photo Machine in Topshop

by Anjali Ramachandran

Topshop fans in London, Manchester and Dublin can now create their own magazine-cover looks in-store, at the Helmut Newton Photo Machines which have been installed in Topshop stores in these cities. Helmut Newton was one of the most famous fashion photographers of all time. The Helmut Newton Estate has partnered with Topshop to recreate this ’70’s photographic concept that gives customers the chance to create their own fabulous photo by walking in, posing, and pressing a button.

Photographic history can now be yours.

Article categories: Brand Experience, Creative Thinking, Fashion, Retail

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