August 21, 2008

The Onion Wants Babies Prepared for ‘Real World’

by Nicko Margolies

The Onion has an article about a fictional line of baby products meant to hasten the maturity of your newborns with a tough love approach. Given the surge of happy, fun and clean products, who knows if we’ll actually see this thing on the shelf. It seems laughable, but The Onion has been right before.

After decades of coddling young children, Johnson & Johnson unveiled its new “Nothing But Tears” shampoo this week, an aggressive bath-time product the company says will help to prepare meek and fragile newborns for the real world.

A radical departure for the health goods manufacturer, the new shampoo features an all-alcohol-based formula, has never once been approved by leading dermatologists, and is as gentle on a baby’s skin as “having to grow up and fend for your goddamn self.”

[via AdFreak]

Article categories: Branding, Health & Beauty

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