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2008 September | Marktd
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September 29, 2008

Latest Orange Cinema Ad

by Henry Lambert in Creative Thinking

One of the few campaigns that I genuinely can’t wait to see the next installment of has been that of Orange cinema. To date they’ve featured Patrick Swayze, Macaulay Culkin and Snoop Dog to name but a few.

The latest features Anjelica Houston as the star who’s at the mercy of the Orange Film Board.

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Dentyne’s Make Face Time campaign

by Anjali Ramachandran in Brand Experience, Branding, Creative Thinking, Food & Drink, Online Marketing

An ad that may have drawn some attention by its ‘Make Face Time’ posters on subways and other forms of public transport in the US, Dentyne’s eponymous campaign aims to encourage people to go out and spend time with the important people in their lives, rather than sitting cooped up facing a computer instead. It’s a nice concept, and made all the more interesting by initiatives such as the Make Face Time website, that automatically shuts down after 3 minutes. It doesn’t count the time you spend checking out various parts of the site though, so I don’t know if it’s as good an initiative as it sounds, though the premise certainly is. The site, for example, also has a ‘Smiley Chamber of Doom’ that purports to smash all smileys into bits because they try to subsitute those faces for actual human emotions, which, Dentyne is trying to tell us, isn’t quite right. 

[Via International Herald Tribune]

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September 23, 2008

Pic: Tesco Is A Discounter - Hadn’t You Heard?

by Guy Brighton in Ad Biz, Food & Drink, Retail

tesco discounter.JPG

It’s interesting to note the change of language retailers are using in their advertising and promotions in the UK. Tesco now wants everyone to know that they are, infact, Britain’s Biggest Discounter. Every little helps, we suppose.

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Pic: And The Next Prime Minister Is….

by Guy Brighton in Ad Biz, Outdoor Marketing

IMG_0656.JPG

Interesting advertising in London. No news about who’s behind it yet.

Seen at London Victoria Train Station.

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NYC Innovators Series: Michael Galpert of Aviary

by JeffSquires in Design, Online & Web Services, Web & Technology

In our final installment of the NYC Innovators Series, PSFK spoke with with Michael Galpert of Aviary about how his company is enabling amateur artists to start flexing their creative muscles.

Michael explains how the high barrier of entry for existing design suites, such as expensive software and complicated interfaces, deter potential artists and how Aviary capitalized on that by creating an easy to use, web-based platform.

Aviary

Also check out:

Michael Sharon of Socialight
Philip James of Snooth

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Yahoo! wants everyone to Start Wearing Purple

by Anjali Ramachandran in Brand Experience, Branding, Creative Thinking, Online & Web Services, Online Marketing, Web & Technology

Yahoo! is attempting an overhaul of their brand image by going purple. Just as Microsoft is going into pseudo-battle mode with Apple and their ‘I’m not a PC’ ads, Yahoo! seems to be focusing on themselves:

1. They’re encouraging people to Start Wearing Purple
2.Yahoo! for Good, their community foundation, is disbursing grants to deserving people through a programme they call Purple Acts of Kindness.
3. They’ve set up the Yahoo! Purple Photo Booth on Flickr to celebrate images of all things purple.
4. They’re selling Yahoo! Purple T-shirts on the company web-site.
5. Through the Yahoo! Purple Pedals project, they have a camera on cycles that go around the city, which take a picture every 60 seconds, which in turn are tagged and uploaded to Flickr to document the bike’s journey.  
It remains to be seen how effective all this is in standing up to Google’s ‘colorful’ brand image. Will purple win over the band of primary colors? Let’s wait and watch!

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September 22, 2008

NYC Innovators Series: Michael Sharon of Socialight

by JeffSquires in Entertainment, Media & Publishing, Online & Web Services, Online Marketing, Telecom, Transport & Travel

Earlier this week, we introduced Philip James of Snooth.com, a forward-thinking entrepreneur bringing location based services and personalized recommendations to the wine industry. For our second installment in our NYC innovator series, we sat down with Michael Sharon of Socialight, the urban navigation service for mobile phones and the web. Sharon shared a bit about his startup and how it’s helping users explore the world around them. In this video, Michael discusses the opportunities the iPhone presents for application developers and mobile advertisers as well as how Socialight is helping align brands with secret parties, art gallery openings and other local events.

Socialight

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The new Ford Fiesta campaign

by Anjali Ramachandran in Automotive, Brand Experience, Branding, Creative Thinking, Influencer Targeting, Online Marketing, Product Design, TV Advertising

Ford has a very interesting campaign in place to promote their new Fiesta model. Based on the central theme of ‘This is Now’, they have set up a collaborative art project which has four stages. The first involves a series of work commissioned by animation artist Noah Harris. Some of the art work from this stage broke in an ad released last week, which was directed by Harris himself.

The second included work submitted by art students across Europe - select ones will feature in the press and outdoor campaign. The third brings in the public, who can submit pictures capturing their own sense of ‘Now’ on the This is Now Flickr group. And finally, launching in October will be a Fiesta site that will display all the work from the previous stages, and let visitors create their own mash-ups. The This is Now blog ties together the entire campaign and will cover it as it progresses. Art, design, photography and fashion enthusiasts from around Europe will be encouraged to submit their work to the site, and some will also be given the opportunity to guest-curate the blog. Of course, there is a Facebook page as well. The campaign has a variety of elements that seem to tie in very well to the actual product - the Ford Fiesta, in this case. It has used the theme of contemporary art to reach out to art fans and build an image of the Fiesta as a piece of art, and not just a car. It is getting extremely difficult to attract the attention of consumers in this day and age of technology overdose, and the Fiesta campaign seems like an unusual and unique attempt to stay ahead of the pack. 

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Comparing presidential advertising to automobile advertising

by Anjali Ramachandran in Ad Biz

Ad Age has an amusing article that details the reasons why presidential advertising is like automobile advertising. While comparing Obama to a Ferrari and McCain to a Toyota Camry, Vinny Minchillo says:

  • Both decisions come with a commitment of two, four or six years
  • Potential customers are engaged for a short period of time
  • People actually do their homework before committing
  • People want us to believe they decide based on facts, when it’s really an emotional decision
  • There’s plenty of negative advertising

A good read. 

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