September 29, 2008
One of the few campaigns that I genuinely can’t wait to see the next installment of has been that of Orange cinema. To date they’ve featured Patrick Swayze, Macaulay Culkin and Snoop Dog to name but a few.
The latest features Anjelica Houston as the star who’s at the mercy of the Orange Film Board.
An ad that may have drawn some attention by its ‘Make Face Time’ posters on subways and other forms of public transport in the US, Dentyne’s eponymous campaign aims to encourage people to go out and spend time with the important people in their lives, rather than sitting cooped up facing a computer instead. It’s a nice concept, and made all the more interesting by initiatives such as the Make Face Time website, that automatically shuts down after 3 minutes. It doesn’t count the time you spend checking out various parts of the site though, so I don’t know if it’s as good an initiative as it sounds, though the premise certainly is. The site, for example, also has a ‘Smiley Chamber of Doom’ that purports to smash all smileys into bits because they try to subsitute those faces for actual human emotions, which, Dentyne is trying to tell us, isn’t quite right.
September 23, 2008
It’s interesting to note the change of language retailers are using in their advertising and promotions in the UK. Tesco now wants everyone to know that they are, infact, Britain’s Biggest Discounter. Every little helps, we suppose.
Interesting advertising in London. No news about who’s behind it yet.
Seen at London Victoria Train Station.
In our final installment of the NYC Innovators Series, PSFK spoke with with Michael Galpert of Aviary about how his company is enabling amateur artists to start flexing their creative muscles.
Michael explains how the high barrier of entry for existing design suites, such as expensive software and complicated interfaces, deter potential artists and how Aviary capitalized on that by creating an easy to use, web-based platform.
Also check out:
Yahoo! is attempting an overhaul of their brand image by going purple. Just as Microsoft is going into pseudo-battle mode with Apple and their ‘I’m not a PC’ ads, Yahoo! seems to be focusing on themselves:
September 22, 2008
Earlier this week, we introduced Philip James of Snooth.com, a forward-thinking entrepreneur bringing location based services and personalized recommendations to the wine industry. For our second installment in our NYC innovator series, we sat down with Michael Sharon of Socialight, the urban navigation service for mobile phones and the web. Sharon shared a bit about his startup and how it’s helping users explore the world around them. In this video, Michael discusses the opportunities the iPhone presents for application developers and mobile advertisers as well as how Socialight is helping align brands with secret parties, art gallery openings and other local events.
Ford has a very interesting campaign in place to promote their new Fiesta model. Based on the central theme of ‘This is Now’, they have set up a collaborative art project which has four stages. The first involves a series of work commissioned by animation artist Noah Harris. Some of the art work from this stage broke in an ad released last week, which was directed by Harris himself.
Ad Age has an amusing article that details the reasons why presidential advertising is like automobile advertising. While comparing Obama to a Ferrari and McCain to a Toyota Camry, Vinny Minchillo says:
- Both decisions come with a commitment of two, four or six years
- Potential customers are engaged for a short period of time
- People actually do their homework before committing
- People want us to believe they decide based on facts, when it’s really an emotional decision
- There’s plenty of negative advertising
A good read.
Some of you may remember our Bay Area Innovators series from a couple months ago, where PSFK met with a handful of Bay Area-based young entrepreneurs about the innovative companies and applications they’re creating… Continue reading| Comments
The past four days at four sites around Manhattan, Target opened their Bullseye Bodegas, four popup shops to feature the products from its 22 designer partnerships. Each store featured an edited selection of fashion, accessories… Continue reading| 4 Comments
In a market of constant one-upmanship, where the boundries of decency are constantly pushed, it’s very hard to shock or find something new to say. Agent Provocateur have however consistently created innovative and interesting campaigns… Continue reading| 1 Comment
This ad has taken clear creative cues from the Disney film, Enchanted, but it’s not selling tween products, instead it’s the latest offering for Axe.
A new take on an old idea, Axe get away with… Continue reading| Comments
In another instance of intriguing brand partnerships, following on from HP’s collaboration with fashion designer Vivienne Tam that we mentioned yesterday, the same brand is now joining forces with MTV and their university channel MTVu to… Continue reading| 1 Comment
The New York Fashion Week, currently underway in Manhattan, New York, will feature an unlikely accessory debut this year: a Hewlett-Packard laptop by fashion designer Vivienne Tam. During the presentation of Tam’s Spring 2009 line, models… Continue reading| 3 Comments
BusinessWeek covers the rising number of companies that are joining the Twitter bandwagon. From JetBlue and Comcast to Dell and Whole Foods Market, brands are waking up to the fact that micro-blogging services like Twitter… Continue reading| 1 Comment
Louis Vuitton and Comme des Garçons opened a much-anticipated Pop-Up store in the Aoyama district of Tokyo, Japan on Wednesday, which will be open till mid-December. Orders for the exclusive LV bags will be taken… Continue reading| Comments
Every now and then, it’s good to remember the old stuff. Especially the good ‘old’ stuff. Do you remember, for example, those foam fingers which stated your team’s position of superiority - or your opinion… Continue reading| Comments
The iPhone is clearly a media darling and the graphics user interface is already recognizable the world over. Recently we stumbled on Teehan+Lax where you can download that iconic iPhone GUI in a Photoshop document… Continue reading| 1 Comment
As the Olympics have come and gone, it is now time to reflect on the medal counts, the spectacular achievements and finally, the advertising success. China sealed up official sponsorships with record deals and… Continue reading| Comments