September 11, 2008

Agent Provocateur

In a market of constant one-upmanship, where the boundries of decency are constantly pushed, it’s very hard to shock or find something new to say. Agent Provocateur have however consistently created innovative and interesting campaigns. In their latest work, “Save the Virgin”, this British lingerie brand has created a fantastic online experience.

Set in a gothic castle where a baroque style orgy is taking place, the game takes users on a journey through several different scenarios in an attempt to “save the virgin”. Throughout the experience users are exposed to lots of the brands product, gothic kitsch and lots of platinum blonde wigs. Your role is to answer various questions in an attempt to track down “the virgin” and save her.

Save the Virgin

Article categories: Fashion, Online Marketing, Viral Marketing