September 22, 2008
Comparing presidential advertising to automobile advertising
Ad Age has an amusing article that details the reasons why presidential advertising is like automobile advertising. While comparing Obama to a Ferrari and McCain to a Toyota Camry, Vinny Minchillo says:
- Both decisions come with a commitment of two, four or six years
- Potential customers are engaged for a short period of time
- People actually do their homework before committing
- People want us to believe they decide based on facts, when it’s really an emotional decision
- There’s plenty of negative advertising
A good read.
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