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September 5, 2008

Louis Vuitton-Comme des Garçons open Pop-Up store in Tokyo

by Anjali Ramachandran

Louis Vuitton and Comme des Garçons opened a much-anticipated Pop-Up store in the Aoyama district of Tokyo, Japan on Wednesday, which will be open till mid-December. Orders for the exclusive LV bags will be taken only at the store, not by telephone or e-mail, and will be available for pick-up in six to nine months at certain Louis Vuitton stores. Attendees at the opening included Tokyo’s elite crowd. Rei Kawakubo, the owner of Comme des Garçons, was apparently very keen to have a Louis Vuitton presence in a Comme des Garçons environment. The store decor is very basic, with concrete floors and walls. 

Adrian Joffe, Comme des Garçons’ managing director and Kawakubo’s husband, said:

“She wanted to create a brand new environment for Louis Vuitton, something they’ve never seen, very minimalist and industrial.”

[via WWD and Nitrolicious, image by Yukie Kasuga via Nitrolicious]

Article categories: Brand Experience, Event Marketing, Fashion

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