September 23, 2008
Yahoo! wants everyone to Start Wearing Purple
Yahoo! is attempting an overhaul of their brand image by going purple. Just as Microsoft is going into pseudo-battle mode with Apple and their ‘I’m not a PC’ ads, Yahoo! seems to be focusing on themselves:
1. They’re encouraging people to Start Wearing Purple.
2.Yahoo! for Good, their community foundation, is disbursing grants to deserving people through a programme they call Purple Acts of Kindness.
3. They’ve set up the Yahoo! Purple Photo Booth on Flickr to celebrate images of all things purple.
4. They’re selling Yahoo! Purple T-shirts on the company web-site.
5. Through the Yahoo! Purple Pedals project, they have a camera on cycles that go around the city, which take a picture every 60 seconds, which in turn are tagged and uploaded to Flickr to document the bike’s journey.
It remains to be seen how effective all this is in standing up to Google’s ‘colorful’ brand image. Will purple win over the band of primary colors? Let’s wait and watch!
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2 Responses to “Yahoo! wants everyone to Start Wearing Purple”
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September 23rd, 2008 at 4:35 pm
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October 6th, 2008 at 8:09 pm
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