October 20, 2008
Another Bad Dominos Ad Points To Evolution In Video
We thought the dominoes Guinness Ad was bad enough - now Sony Bavaria gives us this ‘big colored’ dominoes ad to promote it’s Bravia TVs. Why are we making this point? If you go to YouTube you can see so many ’stunts’ taken with a single shot - so it’s painfully obvious to anyone watching this ad that it’s a multi-shot, discontinuous slick production. We’d argue that the content on YouTube is setting the agenda for what is inspiring, arresting and eye-catching - but brands and their ad agencies continue to pump out films with a dated view of our viewing consumption habits.
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