October 15, 2008
Brand Hijack - Fiat
This Fiat van spotted in London by Ben over at Noisy Decent Graphics demonstrates the power an irritated consumer can now wield. This isn’t an annonymous ranter on an online forum, it’s someone who Fiat have let down so badly they’ve re-liveried their vehicle. Ben says:
“I bet Fiat hate it if he turns up at the local dealership. And it’s highly visible on the road, and now thanks to me, on search engines.”
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3 Responses to “Brand Hijack - Fiat”
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October 20th, 2008 at 1:21 am
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October 21st, 2008 at 8:30 am
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October 23rd, 2008 at 3:33 am
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