October 28, 2008

Our Next Product: “PSFK On Call” aka Phone A Friend

Having deliberated about trying to provide an alternative to services like Iconoculture, we’ve realized that a mirror of these type of services is not needed. Our research suggests that Iconoculture clients like advertising agencies are not looking for the deep stats to back their presentations to clients but more looking for access to people who can discuss the markets that they are working in - and therefore help them act immediately on opportunities.

Iconoculture clients do seem to like the idea of the Analyst on demand calls they often don’t use them. And when they do make the call some subscribers feel that they’re getting the point of view of a “upper-middle class white” professional rather than someone who is really involved in the market.

Here’s where we think PSFK On Call is going to come in. It’s a 3 tier ‘phone a friend’ service:

* We find an expert in the market, industry or demographic you’re interested in anywhere in the world and we put them on a one hour call with you.
* Our internal team identify each month the key ideas that are leading 3 markets, demographics or trends and talk over them on a call with you
* We provide a daily updated hot list of links to key stories in those 3 markets, demographics or trends

We don’t think that this product will be right for everyone - but we want to create a product that inspires ad agencies and also clients with low budgets.

We’ve created a pdf with the details of PSFK On Call. If you’d like to see more, drop our business development director a line at jeff.weiner@psfk.com.

Do send Jeff any feedback or leave comments below. Thanks!

Article categories: Market Research