October 9, 2008

The Engaging Ideas Card Pack

by Nicko Margolies

The Engaging Ideas card pack is a set of colorful photos paired with a simple approach or exercise to make a product more innovative.  Instead of presenting business ideas on a static PowerPoint or written report, these cards add some flavor to the realm of development, strategy and management.  We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.  From the Engaging Ideas website:

It comprises 54 cards split into three suites - discover, design and deliver - along with a booklet providing contextual information. The face of each card describes a single exercise or idea, and the back of each card provides stimuli designed to inspire fresh thinking and to kick-start action.

The pack can be used with specificity or with scale: to develop peoples’ thinking, to enhance change efforts, as content for workshops and conferences, to bring a brand to life, to help design and deliver a compelling employee engagement strategy and much more.

Engaging Ideas

Article categories: Creative Thinking, Media Planning & Strategy, Product Design

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