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2008 November | Marktd
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November 26, 2008

Free Shipping On PSFK’s Good Ideas In 2009 Report

by Guy Brighton in Design, Food & Drink, Health & Beauty, Home & Garden, Media & Publishing, Music, Web & Technology

The fine people at Blurb have offered free gorund shipping within the US for our book Good Ideas In 2009. All you have to do is add ‘freeshipping’ in to the promo-code box on the product page here before Dec 9 (and read the small print below*).

Want to know more about the book? Well, at this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.

So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.

The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.

Good Ideas In 2009


* To qualify for free shipping (up to $10), you must enter the promotion code in the shopping cart at time of purchase and complete your purchase in USD. Offer is good for free shipping up to $10.00 in value. Offer expires 11:59 PM PST December 5, 2008. Limit one-time use per user and cannot be combined with other offers. Not valid towards purchase of gift cards.

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November 25, 2008

AT&T Text Jumbli: Many Screens, One Experience

by Allison Mooney in Ad Biz, Brand Experience, Creative Thinking, Outdoor Marketing, Sector, Web & Technology, Youth Marketing

Screens are everywhere—in bars, taxis, movie theaters, living rooms, city streets, in your hand, in front of you right now—and it’s making media increasingly fragmented. Yesterday we talked about how the ad business is being affected by this proliferation of media channels. “We have a story we want to tell, and we use different media channels and different touch points to tell it. We have to rely on the consumer to pull the story together,” said Robert Rasmussen.

However, the mark of a good campaign is not just narrative cohesion between these channels, but truly connecting them in an interactive, engaging way. A new campaign from AT&T taking a big step towards this.

To help promote new quick messaging phones, AT&T has launched AT&T Text Jumbli. Kind of like a digital version of Boggle, players text in words they can make out of letters floating around the screen. The massive multiplayer casual game can be played across multiple platforms–a Facebook app, TVs at thousands of bars and restaurants, movie screens during previews, and even on a billboard in Times Square—and everyone sees the same screen. They are giving away hundreds of Pantech Slate phones to top scorers.

As we (especially advertisers) lament the lack of our shared screen–the TV–perhaps we can look forward to more to collective, shared, engaging experiences like these. Experiences that can happen from anywhere, whether you’re in the middle of New York City or a basement in Duluth.

Check out the AT&T Text Jumbli Facebook page to play
(note: you need to become a fan in order to get yer prizes)

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November 21, 2008

Good Ideas In Collaboration & Digital

by Guy Brighton in Ad Biz, Design, Media & Publishing, Online Marketing, Web & Technology, Youth Marketing

The next two Good Ideas Salons to be held will be on the next two Tuesdays.

On Tuesday November 25th, Colin Nagy (PSFK / Attention) will lead a discussion on Good Ideas in Collaboration with Amit Gupta (Jelly / PhotoJojo), Andrew Hoppin (NASA), John Geraci (Outside In / DIY City) and Matt Stinchcomb (Etsy). The PSFK team will start the breakfast briefing with a thought starter from our new book entitled ‘Ask For Help’. Tickets are available here.

On Tuesday December 2nd, we will hold a discussion on Good Ideas in Digital with Chet Gulland (Anomaly, Johanna Beyenbach (Naked), Mike Arauz (Undercurrent), Noah Brier (Barbarian Group. The PSFK team will start the breakfast briefing with a thought starter from our new book entitled ‘Make Histories’. Tickets are available here.

Both events will be held at the Naked Communications offices on Greene Street in SoHo.

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Poster Boy Makes Top Shop Ad Better

by Guy Brighton in Ad Biz, Fashion, Outdoor Marketing

kate moss stripped and reposted

Today and Tomorrow spot this latest ad hack by Poster Boy. We agree with T&T’s thoughts - the subway ad looks much better now.

Poster Boy

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Economist-branded pizza boxes

by Anjali Ramachandran in Branding, Creative Thinking, Food & Drink, Outdoor Marketing, Packaging Design, Youth Marketing

The Economist did something interesting in Philadelphia, USA recently. They branded pizza boxes that went out from 20 pizzerias in the city with global statistics of food consumption - like the amount of wheat consumption or cheese imports. Apparently, most of the pizzerias were near universities or colleges, so they had the aim of getting young people interested in the magazine. From Cool Hunting:

While undoubtedly a promotion for the British newsmagazine, the pizza boxes represent a creative, through-provoking method of essentially force-feeding information. Perhaps it’s a subject matter slightly heavier than the average pizza consumer is expecting. Do we need to know that 96.8 percent of American mushroom imports come from Canada? Probably not, but it’s definitely food for thought.

via CoolHunting via AdFreak

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November 20, 2008

Hands-on with the Engaging Ideas Card Pack

by Nicko Margolies in Brand Experience, Branding, Creative Thinking, Design, Market Research, Media & Publishing, Media Planning & Strategy, Outdoor Marketing, Packaging Design, Product Design, TV Advertising

A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, “We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.”  Well, now (thanks to Rob Fox) we’ve gotten our grubs on the entire pack and sifted through the stack of colorful cards.

The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on the back.  For the most part, the full card formatted images are stellar, ranging from iconic art and expressive photography down to some painfully low resolution and pixelated images.  However, given the goals of the cards to engage employees through practical exercises, this is a rather minor point.

The 52-card deck (not including two jokers) is meant to stimulate positive discussion through identification of business goals and ideals.  The cards are divided into three general categories: Discover, Design and Deliver.  In this hierarchy of inspiration the cards build on each other by slowly introducing more complex activities, interspersed with straightforward tips.

The themes that appeared the most were honing the effectiveness of leadership, identifying core values and honing the business environment to suit the challenges ahead.  Here are two sample cards that we think embody the entire project:

21.  Distributed Leadership

We tend to think that leadership is something that happens at the top.  True, but what is perhaps more true is that acts of leadership happen across and throughout business, day in, day out.  Identify these acts of leadership, encourage them and communicate them widely.  Doing so helps to demonstrate that all people can offer leadership and will also help acts of leadership to flourish.  This exercise also begs an answer to a fundamentally important question necessary to achieve higher levels of engagement: what does your business recognize as leadership?

48.  Heartstorming
A success factor for any engagement effort is to discover, design and deliver better ways to connect emotionally with people to inspire their commitment and action.  To help accomplish this make “heartstorming” rather than just brainstorming, a core aspect of your business’ problem solving and change practices.  Demonstrating difference, “heartstorming” will help to uncover and build stronger emotional connections by focusing groups on questions like:

  • I love it when…
  • I get a kick out of it when…
  • My heart beats faster when…
  • I’m energized when…
  • It frustrates me when…
  • I feel undermined when…
  • I’m intimidated when…
  • I feel powerless when…

The Engaging Ideas pack is clearly based on solid business research and extensive experience in the corporate environment.  Stagnation of ideas is the clear hurdle targeted by the collection and we applaud the stepping-stones proved for those slow to innovate.  Overall, the package is a collection of ideas that won’t be revolutionary to those knowledgeable, but gives a beautifully formatted package of ideas to those hoping to give the friendly push to coworkers or employees.  Engaging ideas is a careful and successful balance between professional business pursuits and playful corporate connections.

Thanks again to Rob for taking the time and money to ship a sample pack across the pond.

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Our New Book: Good Ideas In 2009

by Guy Brighton in Automotive, Branding, Creative Thinking, Design, Electronics, Entertainment, Fashion, Gaming, Health & Beauty, Home & Garden, Market Research, Media & Publishing, Mobile Marketing, Online Marketing, Packaging Design, Product Design, Retail, Sports & Fitness, Telecom

good ideas in 2009

Team PSFK are pleased to announce our second book! At this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.

So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.

The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.

Good Ideas In 2009

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November 19, 2008

Time-Lapse Creation of Massive Voltron Painting

by Nicko Margolies in Creative Thinking, Entertainment, Media & Publishing

This is the latest work by Robert Burden, an artist most known for his beautiful (and huge) paintings of toys. Previous themes include Mattel’s BattleCat and a Foot Soldier from Teenage Mutant Ninja Turtles. This particular work is called “Defensor Mundi” (Defender of the Earth in Latin) and depicts a triumphant Voltron, standing 11 by 7 feet tall. Burden spent a year working on it and we’re truly impressive to see an artist that can pursue a vision with such dedication. The entire process of this oil-on-canvas piece was captured with this time lapse video:

[via Make]

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November 18, 2008

Good Ideas In Design

by Guy Brighton in Design

After a superb session today on Mobile (video coming tomorrow). PSFK’s Good Idea Salons continue on Thursday in New York City.

Speaking on the subject of Good Ideas in 2009 IN Design, panelists include Craig Dubitsky (The Kind Group), Jill Fehrenbacher (Inhabitat), John Fiorelli (Cut and Paste), Peter Semmelhack (Bug Labs) and Dave Pinter (PSFK).

http://goodideasindesign.eventbrite.com/

Tickets are just $40. If you’re in the city, we hope you can make it. If you’re further afield, please pass on the link to a local friend.

Thanks,

Piers & The Team

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