November 14, 2008
Absolut Barcelona
AdverBox points us to an interesting endeavour by Absolut in Barcelona. In order to transfer the brand’s concept to different global realities, Absolut is trying to promote the idea of a smokeless, bike-filled Barcelona. On the initiative’s webpage, users have to answers questions through an interactive game to see if they are ready for such a Barcelona. And it’s not all pointless - the site ties in to Barcelona’s 1st Bike Film Festival, which will include films like E.T that feature a bike! One warning though: the Absolut site is in Spanish (because its for Barcelona, duh!). We just wish that we English-speaking people could log in and see what it’s about as well.
Article Link | 
| Email This | |
Leave a Comment
You must be logged in to post a comment.