November 21, 2008
The Economist did something interesting in Philadelphia, USA recently. They branded pizza boxes that went out from 20 pizzerias in the city with global statistics of food consumption - like the amount of wheat consumption or cheese imports. Apparently, most of the pizzerias were near universities or colleges, so they had the aim of getting young people interested in the magazine. From Cool Hunting:
While undoubtedly a promotion for the British newsmagazine, the pizza boxes represent a creative, through-provoking method of essentially force-feeding information. Perhaps it’s a subject matter slightly heavier than the average pizza consumer is expecting. Do we need to know that 96.8 percent of American mushroom imports come from Canada? Probably not, but it’s definitely food for thought.