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Herman Miller Tie-In, Provoking Thoughts and Innovation | Marktd
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November 18, 2008

Herman Miller Tie-In, Provoking Thoughts and Innovation

by Scott Lachut

Herman Miller’s heir apparent to the Aeron Chair, the Embody series, is a design that promises to promote clear-minded thinking by lowering the stress placed upon the body while sitting. With that in mind, they’ve created a microsite called Thought Pile that invites users to participate in an ideas forum by answering weekly questions that are meant to provoke conversation and innovation. The results are displayed visually in a mind map on the screen, the circles displaying individual concepts growing in real time as the audience votes. Interaction can be as simple as clicking agree or disagree based on an opinion to the responses or by writing comments that further the discussion within the community. At the end of the week, the person whose solution or thought has received the most positive reactions will be awarded an Embody Chair.

Article categories: Brand Experience, Creative Thinking, Design, Online Marketing, Retail

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