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Innocent Drinks Foster User Feedback | Marktd
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November 18, 2008

Innocent Drinks Foster User Feedback

by Nicko Margolies

The folks at innocent drinks, makers of tasty smoothies, have revamped their site to include a rating and review section. Hoping to foster a more robust brand culture and connection with their audience, innocent is trying out a consumer-centric website. The new feedback area provides simple ratings along with more detailed reviews. A built-in feature promises to randomly select comments to be highlighted on the homepage and further entices visitors by awarding funky prizes each month. The site layout was designed by Soup with a goal of pushing the playful nature of the company into the digital arena.

[via Ellie @ Soup]

Article categories: Brand Experience, Food & Drink, Media Planning & Strategy, Online & Web Services, Online Marketing, Public Relations, Web & Technology

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