Obama’s Lesson’s For Marketing

Since Obama first beat Hilary Clinton in the Iowa primary those in the know have been talking about his approach to marketing.

Here are just ten things we’ve noticed:

1. Be different - celebrate your differences from what has gone before and turn any percieved weakness in to an advantage (e.g. inexperience becomes change)
2. Stand for something big - don’t get bogged down in the detail and try to elevate
the conversation
3. Be prepared to be flexible - there is no universal panacea
4. Be likeable - if people don’t like you they probably won’t listen to you
5. Have a big personality - have different facets to your personality
6. Embrace the little people too - the influencers only have so much influence
7. Embrace behavioural economics (only say you’ll change the world if you
actually believe you can)
8. Be optimistic - people know it’s bad, they want you to give them hope
9 . Listen - Most brands spend their time shouting about themselves rather than listening to what people actually need
10. Converse don’t dictate - you’ll only move forward if it’s a dialogue rather than a monologue

Influx Insights have also directed us to this: