Roca’s Brand Challenges

Event: Core77 Presents Design 2.0, NYC
Core 77 presents the first in a series of panel discussions on Design, Business, and Innovation. Panel #1: Current Thinking in Brand and Service Innovation From Co...

Brand Ideas: Fred Water On CNBC
If you've been a regular reader of PSFK or came to PSFK Conference Los Angeles 07, then you'll know about Fred, the water who's also your friend. A fresh product in...

Audi and Seal sell the new A5
Audi have employed Seal as their official brand ambassador to launch the new A5. Seal, who actually owns both the Audi Q7 and R8, approached Audi with the idea o...

Future Marketing Summit London, Notes
i-buy managed to do something we didn't manage to achieve: a) blog live from his respective Future Marketing Summit How Prepared Are We? Pitching Future Marketing ...

Brand Experience: Hoegaarden Urban Oasis
The Hoegaarden Urban Oasis is an interactive outdoor installation that "challenges the relationship between urban and natural environments and looks at the effect t...

Getting Engaged With Customers
USA Today looks at a new trend in the marketing sector: engagement. Brands are trying to get consumers to spend time with their brands especially online: Much of t...