November 18, 2008

Uniqlo Heat Tech Human Vending Machine

PSFK stopped by Times Square earlier today to check out Uniqlo’s Human Vending Machine for their HEATTECH apparel line. The booth was set up on a narrow concrete island. There were tons of people already in line to get to the free stuff. Prior to reaching the booth, there was a ’scanning station’ manned with a Uniqlo associate with a hand held thermal camera. Each person’s heat image showed up on an adjacent screen and identified their core body temperature.

After that, visitors proceeded to either a male or female dispenser who were giving away the HEATTECH gear. The reasonably priced line claims to offer warmth from a very thin material. Shirts cost just over $10.

Here’s a few more photos from our visit: