PSFK Author:
Guy Brighton

We’ve made a decision to stop publishing on Marktd. Despite making changes to focus on the creative/marketing ideas sister site of PSFK.com, we are still unhappy with the quantity and quality of the site.

Marktd started life as a subscription site called IF! which offered ideas to marketers about how to promote their products in a fresh, modern way. It was fairly successful and we got a good number of people pay the $25 subscription - but we felt that the subscription stopped it being read by a large group of people. A few months back we decided to stop the subscription and relaunch the site as Marktd. Since then interest in the site hasn’t really picked up. I would suggest that this is because of a number of reasons:

* We just aren’t that interesting in marketing and advertising. Personally it’s been 7 years since I had a full time job in advertising and the longer time goes on, the less interest I have in the field. Combine that apathy with the fact that only one or two of the regular writing team have ever worked in advertising.

* Many of our readers who work in marketing and advertising don’t seem to be that interested in only reading about marketing and advertising.

* When we do find exceptional marketing ideas that we are interested in, they tend to end up on PSFK.com anyway.

* We launched Marktd because IF! just wasn’t good enough. We’re closing Marktd because the site just didn’t meet our standards.

Maybe one day we’ll think about relaunching it - maybe with a sponsoring partner. From today, the Marktd email newsletter and RSS will change to PSFK content. We’re hoping that the existing Marktd readers will get even better creative ideas content as a result.

Thanks,

PF

Team PSFK received our first batch of books from our printers at Blurb today and we’re rather pleased. Blurb’s updated their printers since we released the Snapshot book. Current debate now is which is better: softback versus hardback.

If any of you have received your Good Ideas in 2009 books, do leave a comment with your impressions!

For more details about our book: click here!

The fine people at Blurb have offered free gorund shipping within the US for our book Good Ideas In 2009. All you have to do is add ‘freeshipping’ in to the promo-code box on the product page here before Dec 9 (and read the small print below*).

Want to know more about the book? Well, at this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.

So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.

The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.

Good Ideas In 2009

* To qualify for free shipping (up to $10), you must enter the promotion code in the shopping cart at time of purchase and complete your purchase in USD. Offer is good for free shipping up to $10.00 in value. Offer expires 11:59 PM PST December 5, 2008. Limit one-time use per user and cannot be combined with other offers. Not valid towards purchase of gift cards.

The next two Good Ideas Salons to be held will be on the next two Tuesdays.

On Tuesday November 25th, Colin Nagy (PSFK / Attention) will lead a discussion on Good Ideas in Collaboration with Amit Gupta (Jelly / PhotoJojo), Andrew Hoppin (NASA), John Geraci (Outside In / DIY City) and Matt Stinchcomb (Etsy). The PSFK team will start the breakfast briefing with a thought starter from our new book entitled ‘Ask For Help’. Tickets are available here.

On Tuesday December 2nd, we will hold a discussion on Good Ideas in Digital with Chet Gulland (Anomaly, Johanna Beyenbach (Naked), Mike Arauz (Undercurrent), Noah Brier (Barbarian Group. The PSFK team will start the breakfast briefing with a thought starter from our new book entitled ‘Make Histories’. Tickets are available here.

Both events will be held at the Naked Communications offices on Greene Street in SoHo.

Today and Tomorrow spot this latest ad hack by Poster Boy. We agree with T&T’s thoughts - the subway ad looks much better now.

Poster Boy

Team PSFK are pleased to announce our second book! At this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.

So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.

The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.

Good Ideas In 2009

After a superb session today on Mobile (video coming tomorrow). PSFK’s Good Idea Salons continue on Thursday in New York City.

Speaking on the subject of Good Ideas in 2009 IN Design, panelists include Craig Dubitsky (The Kind Group), Jill Fehrenbacher (Inhabitat), John Fiorelli (Cut and Paste), Peter Semmelhack (Bug Labs) and Dave Pinter (PSFK).

http://goodideasindesign.eventbrite.com/

Tickets are just $40. If you’re in the city, we hope you can make it. If you’re further afield, please pass on the link to a local friend.

Thanks,

Piers & The Team

PSFK stopped by Times Square earlier today to check out Uniqlo’s Human Vending Machine for their HEATTECH apparel line. The booth was set up on a narrow concrete island. There were tons of people already in line to get to the free stuff. Prior to reaching the booth, there was a ’scanning station’ manned with a Uniqlo associate with a hand held thermal camera. Each person’s heat image showed up on an adjacent screen and identified their core body temperature.

After that, visitors proceeded to either a male or female dispenser who were giving away the HEATTECH gear. The reasonably priced line claims to offer warmth from a very thin material. Shirts cost just over $10.

Here’s a few more photos from our visit:

Interesting music promo taken with a Canon Mark 3. The video uses a mathematical formulacalled the “Droste Effect”.

[Via Fubiz]