October 9, 2008
ITV Seeking to Embed Advertisements
Times Online reports that British Television network, ITV is investing in a new technology that will allow the network to embed advertisements into programming. According to Times Online:
The new technology, which is known as “automatically placed overlay advertising”, uses complex computer algorithms to find clear space, such as blue sky or blank walls, in video footage in which to display logos or messages.
The technology is currently being tested in news footage on the broadcaster’s ITV Local website. The rollout of the technology is currently dependent on the response from the viewing audience.
The cat and mouse game taking place between media networks and viewers continues…
via Times Online
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August 25, 2008
Viking Line Launches Online Dance Match Program
Viking Line, a ferry service running between Finland, Sweden, and the Aland Islands, has recently introduced a new offering for its guests. In an effort to promote the on-ship dance halls, the company has created Dance Match, a purpose-built website that allows user to post videos of themselves dancing. There are several categories under which you can post your video including Disco, Boogie, and Salsa. When posting a video, you can rate your dance skills, and check out the moves of others, all in an effort to find the ideal dance partner. After filling out information on the application, users will receive a list of suggested matches. If you are happy with your match, contact will be established via email. As a prize, Viking Line is offering a free boat cruise for two, encouraging a face-to-face onboard meeting. An English version of the site is under construction and should be launched shortly.
[via Adverblog]
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