July 29, 2008
The Dark Knight: Success Before Opening Day
After the two Alternate Reality Games held in May, Warner has launched different initiatives to promote “Batman: The Dark Knight” in Brazil.
The first is the promotion of the local version of the “Why so serious?” website, which allows users to have their photos scribbled on by the Joker, and the blog Eu Acredito em Harvey Dent (which translates to “I Believe in Harvey Dent”), a place where internet users can find information about Harvey Dent, the candidate for District Attorney in the movie. At the blog, users can also find all the campaign material used in the film. The Youtube channel “haahhahaa” brings trailers of famous Warner movies - edited and ridiculed by the Joker, to show his displeasure with the company. A phone number appears during these trailers. Those who call the number hear a message from the Joker himself.
Finally, Warner’s latest initiative is being held in partnership with mobile phone operator Claro and Nokia. Participants search for hidden letters with the help of tips revealed in the website www.cartasescondidas.com.br (hiddenletters.com.br). Each letter is worth points and the five people with most points win a Nokia N95 phone, loaded with content from the film. Another 495 people will win tickets to see the movie.
[via Direto do Forno]
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