PSFK Author:
Nicko Margolies

The popular UK milk drink FRijj has recently launched an ad campaign pairing their sponsorship of a film festival with user created content. The B-Movie themed microsite calls on viewers to film their own masterpiece utilizing the brand. While the festival includes classics like Jaws and Scarface, the user videos are encouraged to pursue a lower standard of film with the clips on the site parodying not-so-classic movies like The Blob. From The Digital Mainstream:

By encouraging users to participate in a movie-making competition based around the drink, Frijj have created a genuine brand experience - something that is rare for an FMCG - that both involves the target audience and retains some inherent value. Furthermore, by launching a film festival, based around series of free screenings of classic movies in selected cinemas across the UK, to run in tandem with the competition, Frijj are providing a tangible reward for engaging with their product.

[via The Digital Mainstream]

In case you weren’t getting enough pressure about looking better, now Nintendo has made a lovable piece of software to give you pointers on improving your face. In a partnership with Shiseido, a massive Japanese cosmetics company, Nintendo hopes this little DS title will give people an incentive to become uniformly attractive. The full title of this portable “game” is Shiseido Beauty Solution Supervised Exploration Center Project Beauty and will likely stay within the insular Japanese market.

[via DVICE]

You may remember the first time you saw Hampster Dance or Peanut Butter Jelly Time, but this site visually charts over a hundred internet memes into a timeline, list, flipbook or map. Each meme is given a short description and a link to the original site if it’s still around. It is a collaborative effort run through Dipity.

Johnny Cupcakes just opened a new location in Los Angeles after amassing a line of people who waited up to four days for the grand opening. The store doesn’t actually sell any cupcakes but rather focuses on a quirky retail experience to guide you through the process of getting your paws on their coveted clothing. SlamXHype writes:

The attention to detail that went into every small aspect of the shop is unbelievable… everything from a fake stove that lights up underneath the counter where you pay for your shirts to the full wall of ovens that open and close randomly with steam coming out.

[via SlamXHype]

Last night a new shop opened on Little Portland Street in London that is devoted entirely to Vitamin Water. The brightly colored drinks adorn the walls while a whiteboard offers the chance for visitors to review the samples they’ve received. The opening night featured the renounced beatboxer, Beardyman. Exposure discusses the process behind the store design:

As well as featuring product the store also includes a ‘thoughts wall’ which allows visitors to record their initial thoughts after trying the new product.The store accommodates brand inductions, training, interviews and meetings, as well as the customer brand experience. The store’s location is great in creating a hub for media and sampling activity all over London.

[via Exposure]

Poke New York recently launched a new project for the TNT show, Saving Grace. The site (Embrace Your Grace!) has a spin on the usual TV show website layout and enables visitors to actively discuss parallels between their own lives and the show:

Fans are invited to share the moments from their own lives that they feel connect them to Grace Hanadarko, the shows fiery main character. We’ve also introduced the theme of competitive commenting, an idea that’s been buzzing around the POKE office ever since we started this project. In addition to the show’s writers, EmbraceYourGrace.com employs a group of bloggers to provide a point/counter-point discussion on each post, encouraging fans to become involoved. Not only can fans share their inner Grace moments, they can also comment and cast their vote in agreement with others’ statements as well.

[via POKE]

Ford had a charity fundraiser last week that paired celebrity teams with the new Ford Flex. Press releases focused on the car more than the actual event, but we think the adoption of urban environments as playful spaces is noteworthy. LAist reports:

Basically the event challenged each team to use the interactive technologies of the new vehicle - Ford brands the Flex as a vehicle for “urban adventures” so it seems the scavenger hunt was created to showcase exactly that.

[via LAist]

A few weeks ago we stumbled on an innovative approach to web browsing that utilizes site navigation through movements picked up on your webcam. As webcams become standard we’ll hopefully see more sites taking advantage of their use. Of course, while the site is beautifully rendered it is sometimes frustrating to headbutt your way through choices when keyboard and track pads lie tantalizingly close. Web design by Publicis & Hal Riney.

A new advertising campaign by Insight features some innovative photography by Dustin Humphrey. The Australian surf company has crossed the world of art and commercial. TrendHunter explains:

The brief was that the photographs had come aim to encompass all that is surf, skate, street, art, music, fashion, and popular culture. The images featured here were taken from two of Insight’s latest surf campaigns called “Good Morning Pluto” and “Dopamine”.

[via TrendHunter]