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December 11, 2008

Mothballing Marktd, Evolving PSFK

by Guy Brighton in Ad Biz, Automotive, Brand Experience, Branding, Creative Thinking, Design, Discipline, Electronics, Entertainment, Event Marketing, Fashion, Food & Drink, Gaming, Guerrilla Marketing, Health & Beauty, Home & Garden, Influencer Targeting, Market Research, Media & Publishing, Media Planning & Strategy, Mobile Marketing, Music, Online & Web Services, Online Marketing, Outdoor Marketing, Packaging Design, Product Design, Public Relations, Retail, Sector, Sports & Fitness, Telecom

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We’ve made a decision to stop publishing on Marktd. Despite making changes to focus on the creative/marketing ideas sister site of PSFK.com, we are still unhappy with the quantity and quality of the site.

Marktd started life as a subscription site called IF! which offered ideas to marketers about how to promote their products in a fresh, modern way. It was fairly successful and we got a good number of people pay the $25 subscription - but we felt that the subscription stopped it being read by a large group of people. A few months back we decided to stop the subscription and relaunch the site as Marktd. Since then interest in the site hasn’t really picked up. I would suggest that this is because of a number of reasons:

* We just aren’t that interesting in marketing and advertising. Personally it’s been 7 years since I had a full time job in advertising and the longer time goes on, the less interest I have in the field. Combine that apathy with the fact that only one or two of the regular writing team have ever worked in advertising.

* Many of our readers who work in marketing and advertising don’t seem to be that interested in only reading about marketing and advertising.

* When we do find exceptional marketing ideas that we are interested in, they tend to end up on PSFK.com anyway.

* We launched Marktd because IF! just wasn’t good enough. We’re closing Marktd because the site just didn’t meet our standards.

Maybe one day we’ll think about relaunching it - maybe with a sponsoring partner. From today, the Marktd email newsletter and RSS will change to PSFK content. We’re hoping that the existing Marktd readers will get even better creative ideas content as a result.

Thanks,

PF

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December 8, 2008

Jeff Koons X Ivana Porfiri:”Guilty” Art Yacht

by Dan Gould in Creative Thinking, Design, Transport & Travel

Greek Cypriot industrialist and heavyweight European contemporary art collector Dakis Joannou has brought together an all star team to create the most unique watercraft on the sea. Named “Guilty”, the 35 meter long yacht is decked out with sleek, artistic interiors by Ivana Porfiri and a pop-art exterior camouflage design by Jeff Koons. This design experiment injects a dose of eccentric fun and innovation into the traditional design language of classic nautical architecture.

[via Life At HOK]

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December 4, 2008

Microsoft’s Latest Upgrade: Softwear

by Christine Huang in Branding, Creative Thinking, Design, Fashion, Influencer Targeting, Web & Technology, Youth Marketing

Last night, we attended Microsoft’s soft launch party for Softwear, the company’s new line of graphic tees designed by hip-hop artist Common and “inspired by the 1980s when both Microsoft and hip-hop really came of age.” The software giant’s foray into fashion is intended to conjure a sense of nostalgic hipness around the brand, while reacting to the “I’m a PC” stereotype made popular by Apple. The shirts, which will hit select stores in the US on Dec 15, incorporate old DOS iconography, geek vernacular, and a retro-futuristic aesthetic into some surprisingly stylish designs. Softwear’s two lines, Classic and Common’s designs, can be previewed at Microsoft’s Softwear site, where viewers can also learn about the impetus and story behind the concept, narrated by Common.

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November 26, 2008

Free Shipping On PSFK’s Good Ideas In 2009 Report

by Guy Brighton in Design, Food & Drink, Health & Beauty, Home & Garden, Media & Publishing, Music, Web & Technology

The fine people at Blurb have offered free gorund shipping within the US for our book Good Ideas In 2009. All you have to do is add ‘freeshipping’ in to the promo-code box on the product page here before Dec 9 (and read the small print below*).

Want to know more about the book? Well, at this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.

So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.

The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.

Good Ideas In 2009


* To qualify for free shipping (up to $10), you must enter the promotion code in the shopping cart at time of purchase and complete your purchase in USD. Offer is good for free shipping up to $10.00 in value. Offer expires 11:59 PM PST December 5, 2008. Limit one-time use per user and cannot be combined with other offers. Not valid towards purchase of gift cards.

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November 21, 2008

Good Ideas In Collaboration & Digital

by Guy Brighton in Ad Biz, Design, Media & Publishing, Online Marketing, Web & Technology, Youth Marketing

The next two Good Ideas Salons to be held will be on the next two Tuesdays.

On Tuesday November 25th, Colin Nagy (PSFK / Attention) will lead a discussion on Good Ideas in Collaboration with Amit Gupta (Jelly / PhotoJojo), Andrew Hoppin (NASA), John Geraci (Outside In / DIY City) and Matt Stinchcomb (Etsy). The PSFK team will start the breakfast briefing with a thought starter from our new book entitled ‘Ask For Help’. Tickets are available here.

On Tuesday December 2nd, we will hold a discussion on Good Ideas in Digital with Chet Gulland (Anomaly, Johanna Beyenbach (Naked), Mike Arauz (Undercurrent), Noah Brier (Barbarian Group. The PSFK team will start the breakfast briefing with a thought starter from our new book entitled ‘Make Histories’. Tickets are available here.

Both events will be held at the Naked Communications offices on Greene Street in SoHo.

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November 20, 2008

Hands-on with the Engaging Ideas Card Pack

by Nicko Margolies in Brand Experience, Branding, Creative Thinking, Design, Market Research, Media & Publishing, Media Planning & Strategy, Outdoor Marketing, Packaging Design, Product Design, TV Advertising

A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, “We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.”  Well, now (thanks to Rob Fox) we’ve gotten our grubs on the entire pack and sifted through the stack of colorful cards.

The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on the back.  For the most part, the full card formatted images are stellar, ranging from iconic art and expressive photography down to some painfully low resolution and pixelated images.  However, given the goals of the cards to engage employees through practical exercises, this is a rather minor point.

The 52-card deck (not including two jokers) is meant to stimulate positive discussion through identification of business goals and ideals.  The cards are divided into three general categories: Discover, Design and Deliver.  In this hierarchy of inspiration the cards build on each other by slowly introducing more complex activities, interspersed with straightforward tips.

The themes that appeared the most were honing the effectiveness of leadership, identifying core values and honing the business environment to suit the challenges ahead.  Here are two sample cards that we think embody the entire project:

21.  Distributed Leadership

We tend to think that leadership is something that happens at the top.  True, but what is perhaps more true is that acts of leadership happen across and throughout business, day in, day out.  Identify these acts of leadership, encourage them and communicate them widely.  Doing so helps to demonstrate that all people can offer leadership and will also help acts of leadership to flourish.  This exercise also begs an answer to a fundamentally important question necessary to achieve higher levels of engagement: what does your business recognize as leadership?

48.  Heartstorming
A success factor for any engagement effort is to discover, design and deliver better ways to connect emotionally with people to inspire their commitment and action.  To help accomplish this make “heartstorming” rather than just brainstorming, a core aspect of your business’ problem solving and change practices.  Demonstrating difference, “heartstorming” will help to uncover and build stronger emotional connections by focusing groups on questions like:

  • I love it when…
  • I get a kick out of it when…
  • My heart beats faster when…
  • I’m energized when…
  • It frustrates me when…
  • I feel undermined when…
  • I’m intimidated when…
  • I feel powerless when…

The Engaging Ideas pack is clearly based on solid business research and extensive experience in the corporate environment.  Stagnation of ideas is the clear hurdle targeted by the collection and we applaud the stepping-stones proved for those slow to innovate.  Overall, the package is a collection of ideas that won’t be revolutionary to those knowledgeable, but gives a beautifully formatted package of ideas to those hoping to give the friendly push to coworkers or employees.  Engaging ideas is a careful and successful balance between professional business pursuits and playful corporate connections.

Thanks again to Rob for taking the time and money to ship a sample pack across the pond.

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Our New Book: Good Ideas In 2009

by Guy Brighton in Automotive, Branding, Creative Thinking, Design, Electronics, Entertainment, Fashion, Gaming, Health & Beauty, Home & Garden, Market Research, Media & Publishing, Mobile Marketing, Online Marketing, Packaging Design, Product Design, Retail, Sports & Fitness, Telecom

good ideas in 2009

Team PSFK are pleased to announce our second book! At this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.

So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.

The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.

Good Ideas In 2009

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November 18, 2008

Good Ideas In Design

by Guy Brighton in Design

After a superb session today on Mobile (video coming tomorrow). PSFK’s Good Idea Salons continue on Thursday in New York City.

Speaking on the subject of Good Ideas in 2009 IN Design, panelists include Craig Dubitsky (The Kind Group), Jill Fehrenbacher (Inhabitat), John Fiorelli (Cut and Paste), Peter Semmelhack (Bug Labs) and Dave Pinter (PSFK).

http://goodideasindesign.eventbrite.com/

Tickets are just $40. If you’re in the city, we hope you can make it. If you’re further afield, please pass on the link to a local friend.

Thanks,

Piers & The Team

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Herman Miller Tie-In, Provoking Thoughts and Innovation

by Scott Lachut in Brand Experience, Creative Thinking, Design, Online Marketing, Retail

Herman Miller’s heir apparent to the Aeron Chair, the Embody series, is a design that promises to promote clear-minded thinking by lowering the stress placed upon the body while sitting. With that in mind, they’ve created a microsite called Thought Pile that invites users to participate in an ideas forum by answering weekly questions that are meant to provoke conversation and innovation. The results are displayed visually in a mind map on the screen, the circles displaying individual concepts growing in real time as the audience votes. Interaction can be as simple as clicking agree or disagree based on an opinion to the responses or by writing comments that further the discussion within the community. At the end of the week, the person whose solution or thought has received the most positive reactions will be awarded an Embody Chair.

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