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December 11, 2008

Mothballing Marktd, Evolving PSFK

by Guy Brighton in Ad Biz, Automotive, Brand Experience, Branding, Creative Thinking, Design, Discipline, Electronics, Entertainment, Event Marketing, Fashion, Food & Drink, Gaming, Guerrilla Marketing, Health & Beauty, Home & Garden, Influencer Targeting, Market Research, Media & Publishing, Media Planning & Strategy, Mobile Marketing, Music, Online & Web Services, Online Marketing, Outdoor Marketing, Packaging Design, Product Design, Public Relations, Retail, Sector, Sports & Fitness, Telecom

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We’ve made a decision to stop publishing on Marktd. Despite making changes to focus on the creative/marketing ideas sister site of PSFK.com, we are still unhappy with the quantity and quality of the site.

Marktd started life as a subscription site called IF! which offered ideas to marketers about how to promote their products in a fresh, modern way. It was fairly successful and we got a good number of people pay the $25 subscription - but we felt that the subscription stopped it being read by a large group of people. A few months back we decided to stop the subscription and relaunch the site as Marktd. Since then interest in the site hasn’t really picked up. I would suggest that this is because of a number of reasons:

* We just aren’t that interesting in marketing and advertising. Personally it’s been 7 years since I had a full time job in advertising and the longer time goes on, the less interest I have in the field. Combine that apathy with the fact that only one or two of the regular writing team have ever worked in advertising.

* Many of our readers who work in marketing and advertising don’t seem to be that interested in only reading about marketing and advertising.

* When we do find exceptional marketing ideas that we are interested in, they tend to end up on PSFK.com anyway.

* We launched Marktd because IF! just wasn’t good enough. We’re closing Marktd because the site just didn’t meet our standards.

Maybe one day we’ll think about relaunching it - maybe with a sponsoring partner. From today, the Marktd email newsletter and RSS will change to PSFK content. We’re hoping that the existing Marktd readers will get even better creative ideas content as a result.

Thanks,

PF

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November 14, 2008

Absolut Barcelona

by Anjali Ramachandran in Brand Experience, Branding, Event Marketing, Food & Drink, Online Marketing

AdverBox points us to an interesting endeavour by Absolut in Barcelona. In order to transfer the brand’s concept to different global realities, Absolut is trying to promote the idea of a smokeless, bike-filled Barcelona. On the initiative’s webpage, users have to answers questions through an interactive game to see if they are ready for such a Barcelona. And it’s not all pointless - the site ties in to Barcelona’s 1st Bike Film Festival, which will include films like E.T that feature a bike! One warning though: the Absolut site is in Spanish (because its for Barcelona, duh!). We just wish that we English-speaking people could log in and see what it’s about as well.

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November 7, 2008

Burger King’s “Have It Your Way” Enters World of Fashion

by Scott Lachut in Ad Biz, Brand Experience, Branding, Creative Thinking, Design, Event Marketing, Fashion, Food & Drink, Guerrilla Marketing, Online Marketing, Product Design, Viral Marketing, Web & Technology, Youth Marketing

Taking a page from their customer friendly food service model, Burger King recently took “Have It Your Way” into the realms of D.I.Y. fashion.  A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King’s icons and logos culminated at an event held in Chicago on October 24th.  The gathering invited participants to take part in the studio creation process by silk-screening the final designs onto their own clothing in any combination they chose.  Essentially, a clever form of marketing that allowed Burger King to subvert their own image, while at the same time maintaining recognizable aspects familiar to their wider audience.  The company has also pushed this idea a step further with Burger King Studio, a site that takes the hands-on experience and introduces it to the online space.  Users have the ability to design their own T-shirts using the same details from the out-of-home event with additional levels of customizable options available, promising the uniqueness you want without fear of “getting ink all over yourself.”  Additional happenings have already been scheduled for November 7th and 21st.

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Giveaways, the Key to Getting Back

by Scott Lachut in Ad Biz, Event Marketing, Food & Drink, Influencer Targeting, Online Marketing, Outdoor Marketing, Retail, Viral Marketing

Companies are taking a lesson from the old adage that sometimes it’s better to give than to receive. Giveaways, often linked to national events that are themselves already in the public conscious, have begun to generate serious buzz within the online sphere.  In fact, the mere mention of one of these limited time offers creates noticeable spikes in the amount of times a participating business’ name is searched and that’s before any free transaction even takes place.  Add in the increased foot traffic as potential customers flock to stores in the hopes of getting a sample of the featured product or service and the incentive to buy additional items rises as well.  An equation that makes a great deal of sense for these companies considering the amount of “free” marketing they’re receiving for such a small initial outlay.

A sample from Tuesday’s election day tie-ins:

On Google Trends, 10 of Google’s top 100 hot search terms are looking for free election swag. Who’s getting all that traffic?

  • “Starbucks free coffee” is the 23rd fastest-rising search term of the day and “starbucks election” is 79.
  • “Chick Fil A” is number 6 and “chickfila” is number 58 (they’re giving away free chicken sandwiches)
  • “Ben and Jerrys” is number 16 (free ice cream)
  • “Krispy Kreme locations” is number 25 (free donuts)
  • “Shanes Rib Shack” is number 29 (free meal, but only to first 300 customers at “participating stores”)
  • And generally, “free stuff for voting” is 17, “free stuff on election day” is 51, and “freebies for voting” is 66

[via Silicon Alley Insider]

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October 30, 2008

Collection of Classic “Match Day” Graphic Designs

by Nicko Margolies in Design, Event Marketing, Media & Publishing, Sports & Fitness

Fuel-Design recently published a collection of classic British football programs, entitled “Match Day.”  The collection, compiled by Bob Stanley and Paul Kelly, includes more than 450 programs spanning the lifetime of the league from 1945 to the inception of the Premiership in 1992.  Though the comprehensive history and ability to relive the sport’s glory days may be the book’s main selling points, there is a wealth of design knowledge to be gained as well.  Particularly where the layouts are concerned.

People often complain that modern, glossy programs lack the spirit and culture shown in these original prints.  Citing the corporate atmosphere of today’s sports as the main culprit in devaluing the beauty and vigor on display in the games of yesteryear.  Not so in this book, where the most successful covers are simplistic, colorful and to the point.  In addition to the stunning visual record, ”Match Day” also includes an introductory essay by Brian Glanville and is now available in a “Pocket Edition” for £15.

[via Creative Review]

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EcoLounging with the GreenSeat

by Nicko Margolies in Branding, Creative Thinking, Design, Entertainment, Event Marketing, Music, Outdoor Marketing, Product Design

Nothing ruins an outdoor concert or film screening quite like sitting on the grass for hours, hunched over like a barely opened mollusk shell.  But with the GreenSeat, sore backs are now a thing of the past.  Made from corrugated cardboard, the chair is a cheap, recyclable way to alleviate long episodes of sitting.  At this point, it’s been pitched primarily to eco-friendly audiences, but considering that the chair’s construction offers great potential for advertising placement, we can only hope it will be popping up in venues worldwide.  The simple all-in-one design incorporates a seat cover and handle and when not in use, lies completely flat.  It’s one of those ideas that are so innovative it begs the question, why didn’t we think of that?

[via TrendOriginal]

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October 9, 2008

Better PR Through FriendFeed

by Nicko Margolies in Event Marketing, Influencer Targeting, Market Research, Media Planning & Strategy, Online & Web Services, Public Relations, Web & Technology

The PR industry as we once knew it is dead.  We’ve written about this topic before, but recently we came across some advice on creating the best PR through the social aggregator, FriendFeedSocialTNT explains the most efficient way to market yourself or your company in a well organized article.

The important lessons detailed involve staying current on the feed to maximize media research opportunities and taking advantage of the contacts you have.  In a new world that values usefulness over experience, staying current is critical.  Becoming involved is one of the central aims of FriendFeed and you can easily attain this by getting involved in discussion through comments or messages.  These straightforward pursuits can make the difference of using a site like FriendFeed and taking advantage of the tool it’s meant to be used as.

[via socialTNT]

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September 15, 2008

Bullseye Bodegas: Target Markets Good Design at Low Prices

by Christine Huang in Brand Experience, Creative Thinking, Design, Event Marketing, Fashion, Retail

The past four days at four sites around Manhattan, Target opened their Bullseye Bodegas, four popup shops to feature the products from its 22 designer partnerships. Each store featured an edited selection of fashion, accessories, beauty, and home products all with an average price of $25.00. A number of the collections like Anya Hindmarch’s handbags are being previewed at the Bodegas before they go on sale at Target stores later this fall. Visiting the four sites, we noticed each was busy, even early in the morning.

The obvious route might have been to open some sleek white minimal shops and cater to the fashion crowd wrapping up fashion week. But Target remained true to its design for all mantra and created something completely different. The choice of the bodega theme is one that most every New Yorker can identify with. Bodegas or small grocery stores, are nearly everywhere in the city. They typically aren’t glamorous but have the essentials.  Days before the openings last week, ads for the bodegas started to appear everywhere in the city. The ads used bold cut and paste style graphics along with the famous bullseye logo.

At each of the stores, bold yellow,red and black graphics defined the space. Outside, vinyl signs were attached to the windows and a random assortment of paper signs featured the designers. Inside large panels of common products like cereal and detergent were mounted to walls and fixtures. Products were displayed in an interesting mix of fixtures. Common chrome wire rack held apparel and accessories. Actual deli cases contained the beauty and home products. Each of the designers had small information cards adjacent to their collections. Target also used stock price cards to hand write promotional messages in marker.

More photos of each of the four stores are available here.

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September 5, 2008

Louis Vuitton-Comme des Garçons open Pop-Up store in Tokyo

by Anjali Ramachandran in Brand Experience, Event Marketing, Fashion

Louis Vuitton and Comme des Garçons opened a much-anticipated Pop-Up store in the Aoyama district of Tokyo, Japan on Wednesday, which will be open till mid-December. Orders for the exclusive LV bags will be taken only at the store, not by telephone or e-mail, and will be available for pick-up in six to nine months at certain Louis Vuitton stores. Attendees at the opening included Tokyo’s elite crowd. Rei Kawakubo, the owner of Comme des Garçons, was apparently very keen to have a Louis Vuitton presence in a Comme des Garçons environment. The store decor is very basic, with concrete floors and walls. 

Adrian Joffe, Comme des Garçons’ managing director and Kawakubo’s husband, said:

“She wanted to create a brand new environment for Louis Vuitton, something they’ve never seen, very minimalist and industrial.”

[via WWD and Nitrolicious, image by Yukie Kasuga via Nitrolicious]

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