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December 11, 2008

Mothballing Marktd, Evolving PSFK

by Guy Brighton in Ad Biz, Automotive, Brand Experience, Branding, Creative Thinking, Design, Discipline, Electronics, Entertainment, Event Marketing, Fashion, Food & Drink, Gaming, Guerrilla Marketing, Health & Beauty, Home & Garden, Influencer Targeting, Market Research, Media & Publishing, Media Planning & Strategy, Mobile Marketing, Music, Online & Web Services, Online Marketing, Outdoor Marketing, Packaging Design, Product Design, Public Relations, Retail, Sector, Sports & Fitness, Telecom

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We’ve made a decision to stop publishing on Marktd. Despite making changes to focus on the creative/marketing ideas sister site of PSFK.com, we are still unhappy with the quantity and quality of the site.

Marktd started life as a subscription site called IF! which offered ideas to marketers about how to promote their products in a fresh, modern way. It was fairly successful and we got a good number of people pay the $25 subscription - but we felt that the subscription stopped it being read by a large group of people. A few months back we decided to stop the subscription and relaunch the site as Marktd. Since then interest in the site hasn’t really picked up. I would suggest that this is because of a number of reasons:

* We just aren’t that interesting in marketing and advertising. Personally it’s been 7 years since I had a full time job in advertising and the longer time goes on, the less interest I have in the field. Combine that apathy with the fact that only one or two of the regular writing team have ever worked in advertising.

* Many of our readers who work in marketing and advertising don’t seem to be that interested in only reading about marketing and advertising.

* When we do find exceptional marketing ideas that we are interested in, they tend to end up on PSFK.com anyway.

* We launched Marktd because IF! just wasn’t good enough. We’re closing Marktd because the site just didn’t meet our standards.

Maybe one day we’ll think about relaunching it - maybe with a sponsoring partner. From today, the Marktd email newsletter and RSS will change to PSFK content. We’re hoping that the existing Marktd readers will get even better creative ideas content as a result.

Thanks,

PF

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December 1, 2008

Simpsons Satirize Apple Brand Culture

by Nicko Margolies in Brand Experience, Branding, Creative Thinking, Entertainment, Public Relations

On last night’s episode of The Simpsons, Springfield was graced with the appearance of a fake Apple store, known as Mapple.  The iconic cube store appeared in cartoon form complete with MyPods, MyPhones, MyCubes and an appearance by Steve Mobs reminiscent of the 1984 commercial.  Should Apple take offense or is satire is the sincerest form of flattery?

[via Laughing Squid]

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November 18, 2008

Innocent Drinks Foster User Feedback

by Nicko Margolies in Brand Experience, Food & Drink, Media Planning & Strategy, Online & Web Services, Online Marketing, Public Relations, Web & Technology

The folks at innocent drinks, makers of tasty smoothies, have revamped their site to include a rating and review section. Hoping to foster a more robust brand culture and connection with their audience, innocent is trying out a consumer-centric website. The new feedback area provides simple ratings along with more detailed reviews. A built-in feature promises to randomly select comments to be highlighted on the homepage and further entices visitors by awarding funky prizes each month. The site layout was designed by Soup with a goal of pushing the playful nature of the company into the digital arena.

[via Ellie @ Soup]

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October 31, 2008

Building a City’s Brand: Sometimes It’s the Small Things

by Christine Huang in Branding, Creative Thinking, Market Research, Media Planning & Strategy, Public Relations, Transport & Travel

Creative Cities Summit 2.0 concluded this week in Detroit, Michigan, a three-day conference bringing together creative practitioners from across industries (from city planners to educators) in a discussion about the integration of innovation, social entrepreneurship, sustainability, arts & culture and business and their roles in our urban ecologies. Brand Avenue points us to one of the conference’s most enlightening panels - a talk between Who’s Your City?’s Richard Florida, COMEDIA’S Charles Landry, and The Creative Economy author John Howkins (moderated by Carol Coletta of Smart City Radio). As Brand Avenue retells, Landry brings up the important distinction between how big and small cities make a name for themselves:

Memorable was Landry’s commentary about icons and signature buildings, particularly for smaller cities that seek to raise their profiles: “rather than one icon, do 100 things well that together, become an icon.” In other words, avoid the overarching narrative, and look for ways to draw attention to the small, incremental, positive developments (architectural, economic, social, educational, etc) that together, make the image of the city greater than the sum of its parts. An interesting point vis a vis the potential fallability of a place branding approach.

An associated and similarly good point: that everything is a resource in the creation of place–every indvidual move… Or, to quote a conference organizer on Sunday, “you are a media channel:” your story is also a part; you are also an agent. Your small move is a resource, one that plays a role in the creation of place; and places are made out of, for, and by people.

Brand Avenue: Doing 100 Things Well

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October 21, 2008

Milk Marketing in the 21st Century

by Nicko Margolies in Ad Biz, Branding, Food & Drink, Market Research, Media Planning & Strategy, Packaging Design, Product Design, Public Relations, Youth Marketing

The dairy lobby has always been a powerful force in America, but recently they saw their classic ad campaigns overtaken by cartoon characters that children more readily relate to.  These new school cultural icons easily sway children in purchasing choices.  The proliferation of SpongeBob snacks or Spiderman cereals drove Big Milk to form a modern marketing group known as “Milk Media.”  In the venture’s first deal, school milk consumption increased 34% after the implementation of Disney’s Doug into the milk campaign.  While milk has enemies, they certainly have fans in the federal government who wish to promote the milk alternative to sugary foods. The New York Times reports in the Consumed section of their Magazine:

The goal of Milk Media, Long insists, is not to advance the interests of pop-culture products; the goal is to leverage their power to promote milk consumption. “You can have Shrek beating the drum for 500 different sugar products or the Transformers saying, ‘Drink milk and roll out,’ ” he says. “I think we’re doing a lot of good.” In other words, he sees Milk Media’s approach as responding to the realities of the kid-culture marketplace.

[via Murketing]

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October 9, 2008

Better PR Through FriendFeed

by Nicko Margolies in Event Marketing, Influencer Targeting, Market Research, Media Planning & Strategy, Online & Web Services, Public Relations, Web & Technology

The PR industry as we once knew it is dead.  We’ve written about this topic before, but recently we came across some advice on creating the best PR through the social aggregator, FriendFeedSocialTNT explains the most efficient way to market yourself or your company in a well organized article.

The important lessons detailed involve staying current on the feed to maximize media research opportunities and taking advantage of the contacts you have.  In a new world that values usefulness over experience, staying current is critical.  Becoming involved is one of the central aims of FriendFeed and you can easily attain this by getting involved in discussion through comments or messages.  These straightforward pursuits can make the difference of using a site like FriendFeed and taking advantage of the tool it’s meant to be used as.

[via socialTNT]

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A Creative Approach to Business Cards

by Nicko Margolies in Creative Thinking, Design, Media & Publishing, Packaging Design, Public Relations

Over the summer ISO50 linked a gallery of 70 business cards that are in a creative league of their own.  The business card is a time tested strategy to market oneself and many of those in the gallery exhibit unique characteristics that fit each business they represent.  These include a divorce lawyer with half a card, an asthma centers written on a balloon, a second hand store with the first contact info scratched out and plethora of simply laid out graphic designer cards.  The photos were all taken from a Flickr pool where people posted the coolest cards they’ve found, so if you have a particularly innovative business card, throw it in the bunch.  Your odds of landing a client may be better than winning a free lunch at your local restaurant.

[via ISO50]

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August 26, 2008

PSFK Conference Asia: Venue

by Guy Brighton in Brand Experience, Branding, Creative Thinking, Design, Event Marketing, Influencer Targeting, Market Research, Media & Publishing, Media Planning & Strategy, Public Relations, TV Advertising, Viral Marketing

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We’ve been spending quite a lot of time in the last few weeks considering the right venue to hold our next conference. After a long search, we’ve decided that there couldn’t be anything more appropriate than holding an event that celebrates creativity in the region at the Asian Civilisations Museum. Here’s a little background to the venue

The Asian Civilisations Museum is the first museum in the region to present a broad yet integrated perspective of pan-Asian cultures and civilisations. As one of the National Museums of Singapore under the National Heritage Board, they seek to promote a better appreciation of the rich cultures that make up Singapore’s multi-ethnic society.

While Singapore’s forefathers came to settle in Singapore from many parts of Asia within the last 200 years, the cultures brought to Singapore by these different people are far more ancient. This aspect of Singapore’s history is the focus of the ACM. The Museum’s collection therefore centres on the material cultures of the different groups originating from China, Southeast Asia, South Asia and West Asia.

Tickets are selling well - get yours at: http://psfkconferenceasia.eventbrite.com/

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Microsoft ropes in Seinfeld to give their image a boost

by Anjali Ramachandran in Branding, Online & Web Services, Public Relations, Web & Technology

Looks like the Apple vs. Microsoft war is heating up as far as advertising is concerned. Just as the Mac is releasing a set of ads that focus on the fact that they can transfer files from a PC to a Mac free of charge (”just like that”), Microsoft has decided to carry out one of their biggest advertising campaigns in recent times, and has roped in comedian Jerry Seinfeld to hold their flag high. At a cost of $300 million for the campaign and $10 million just for Seinfeld, we’re going to pay close attention to how successful it is going to be (or not).

Tech magazine Crave has actually crowd-sourced the whole topic. Their readers have smartly pointed out that Seinfeld actually used a Mac in the sitcom, and have a whole range of suggestions for alternatives that Microsoft should have considered. Check them out here. You’ll have a good laugh, that’s for sure!

[via Huffington Post, CNet and Mooch]

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More Stories

PR Industry: "Not Necessary Anymore"

PR Industry: “Not Necessary Anymore”

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Microsoft Pokes Fun at 'The Death of Advertising'

Microsoft Pokes Fun at ‘The Death of Advertising’

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Companies Using Twitter

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Twitter Brand Index

And if you don’t know how people use Twitter… Continue reading

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Redefining McJobs: Recession Proof Opportunities?

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While most companies are closing stores or otherwise covering tail during recent economic troubles, the international juggernaut McDonalds has decided the time is ripe for expansion. In a newly launched campaign for more “McJob”… Continue reading

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Campfire's True Blood Campaign

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The New York Times has a detailed review of Campfire Media’s campaign for HBO and their new television series True Blood. It describes the intense effort the agency makes to create story telling across media:

On… Continue reading

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Marktd Talks To Ben Lerer Of Thrillist About Jet Vegas

Marktd Talks To Ben Lerer Of Thrillist About Jet Vegas

Men’s lifestyle newsletter publisher Thrillist recently ran a high profile co-promotion with JetBlue. Ever interested in the way media is working directly with brands to develop fresh creative ideas, Martd interview Thrillist founder Ben Lerer… Continue reading

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PSFK Conference Agenda

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OK. The conference in San Francisco is now a week away and we’re rather excited. We’ve got an amazing bunch of speakers talking about an amazing bunch of ideas and trends. And there’s a free… Continue reading

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PR Inspiration: Be Nice

PR Inspiration: Be Nice

Interesting thinking from James Warren, PR 2.0 specialist:

I’ve been thinking a lot recently about digital strategy and I keep coming back to one very simple universal truth: the key to success in digital communications, whether… Continue reading

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Scoble : Participation Premium

Scoble : Participation Premium

Tech commentator Robert Scoble has some interesting thoughts around participation on the web. He says that his site (and his brand) gets more popular the more he comments and responds to comments - especially on… Continue reading

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Strategies For Managing Negative Social Media

Strategies For Managing Negative Social Media

Over on the Fallon Planning blog Aki Spicer gives some great advice on how to handle negative feedback to marketing activity in the social media space. In short he gives the following strategies for managing… Continue reading

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Using Facebook

Using Facebook

This press release provides some insight into how one tech company leveraged Facebook… Continue reading

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Getting Press From the Blogs

Getting Press From the Blogs

In this video, Mike Arrington speaks at Startup School 2008 about how to get, and how to respond to press for your startup.

Share and annotate your videos with Omnisio!

[From Mike Arrington at Startup School 08… Continue reading

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What Happens When A Blog Publishes Your Consumer Segmentation

What Happens When A Blog Publishes Your Consumer Segmentation

Do you have a plan? What happens when your consumer segmentation gets leeked onto the web? Consumerist has Best-Buy’s segementation on this page here and says:

While Best Buy’s use of personas has been known for… Continue reading

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Direct Marketing: Brands You Can Hold

Direct Marketing: Brands You Can Hold

Based on the idea that the world is becoming increasingly dependent on all things digital, a UK based company called Matter has created the Matter Box. The Matter Box is simply a box full… Continue reading

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A Little Perspective On The Target-Blogger Hype

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…Shaping Youth should be far from influential( although we’re sure some PR agency is waving all the blog posts now in front of a Target exec reminding them how much they need a blogger strategy). Continue reading

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