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November 7, 2008

Burger King’s “Have It Your Way” Enters World of Fashion

by Scott Lachut in Ad Biz, Brand Experience, Branding, Creative Thinking, Design, Event Marketing, Fashion, Food & Drink, Guerrilla Marketing, Online Marketing, Product Design, Viral Marketing, Web & Technology, Youth Marketing

Taking a page from their customer friendly food service model, Burger King recently took “Have It Your Way” into the realms of D.I.Y. fashion.  A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King’s icons and logos culminated at an event held in Chicago on October 24th.  The gathering invited participants to take part in the studio creation process by silk-screening the final designs onto their own clothing in any combination they chose.  Essentially, a clever form of marketing that allowed Burger King to subvert their own image, while at the same time maintaining recognizable aspects familiar to their wider audience.  The company has also pushed this idea a step further with Burger King Studio, a site that takes the hands-on experience and introduces it to the online space.  Users have the ability to design their own T-shirts using the same details from the out-of-home event with additional levels of customizable options available, promising the uniqueness you want without fear of “getting ink all over yourself.”  Additional happenings have already been scheduled for November 7th and 21st.

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Giveaways, the Key to Getting Back

by Scott Lachut in Ad Biz, Event Marketing, Food & Drink, Influencer Targeting, Online Marketing, Outdoor Marketing, Retail, Viral Marketing

Companies are taking a lesson from the old adage that sometimes it’s better to give than to receive. Giveaways, often linked to national events that are themselves already in the public conscious, have begun to generate serious buzz within the online sphere.  In fact, the mere mention of one of these limited time offers creates noticeable spikes in the amount of times a participating business’ name is searched and that’s before any free transaction even takes place.  Add in the increased foot traffic as potential customers flock to stores in the hopes of getting a sample of the featured product or service and the incentive to buy additional items rises as well.  An equation that makes a great deal of sense for these companies considering the amount of “free” marketing they’re receiving for such a small initial outlay.

A sample from Tuesday’s election day tie-ins:

On Google Trends, 10 of Google’s top 100 hot search terms are looking for free election swag. Who’s getting all that traffic?

  • “Starbucks free coffee” is the 23rd fastest-rising search term of the day and “starbucks election” is 79.
  • “Chick Fil A” is number 6 and “chickfila” is number 58 (they’re giving away free chicken sandwiches)
  • “Ben and Jerrys” is number 16 (free ice cream)
  • “Krispy Kreme locations” is number 25 (free donuts)
  • “Shanes Rib Shack” is number 29 (free meal, but only to first 300 customers at “participating stores”)
  • And generally, “free stuff for voting” is 17, “free stuff on election day” is 51, and “freebies for voting” is 66

[via Silicon Alley Insider]

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November 6, 2008

Good Idea Salons In NYC In Nov/Dec

by Guy Brighton in Ad Biz, Brand Experience, Branding, Creative Thinking, Influencer Targeting, Market Research, Media Planning & Strategy, Mobile Marketing, Online Marketing, Telecom, Viral Marketing, Web & Technology

PSFK presents Good Ideas In 2009

Starting Nov 18, PSFK will be running a series of breakfast discussions in New York City up until the holidays. We aim to host these Good Idea Salons twice a week about different topics that we hope you’ll find inspirational and helpful as you prepare for next year.

Good Idea Salons are part of our Good Ideas initiative - a campaign of positivity in a time when we need a little.

EVENTS
Good Ideas In Mobile - Tuesday, November 18
Good Ideas In Design - Thursday, November 20
Good Ideas in Collaboration - Tuesday, November 25
Good Ideas In Digital - Tuesday, December 2 (details to follow)
Good Ideas In Social Media - Thursday, December 4 (details to follow)
Good Ideas In Brand Experience - Tuesday, December 9 (details to follow)
Good Ideas In Design II - Thursday, December 11 (details to follow)
Good Ideas In Collaboration II - Tuesday, December 16 (details to follow)
Good Ideas For The Future - Thursday, December 18 (details to follow)

FORMAT
The session is really a conversation with a group of about 30-40 readers. For the first 10 minutes, PSFK will present a thought starter then a number of experts will open a discussion and invite the audience to debate for the next 40-50 minutes. Simple. Time: 8.30-9.30am (Doors @8.15am).

SPONSORS
These events are kindly supported by Another Anomaly, thehappycorp and Naked.

DETAILS
http://www.goodideas2009.com

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October 31, 2008

Next Generation Marketing

by Scott Lachut in Ad Biz, Creative Thinking, Influencer Targeting, Market Research, Media Planning & Strategy, Online Marketing, Viral Marketing

  

View SlideShare presentation or Upload your own. (tags: collaboration brand)


The way we influence and interact through the internet is constantly changing. We’ve all witnessed how user generated content has brought new creative potential to consumers and opened up the doors of online collaboration. But while UGC’s impact on marketing and the way youth consume and create web content is significant, some believe it still has a long way to go. Screenplay’s Strategic Director Helge Tennø offers a compelling argument on the limitations of the current means for online collaboration, deeming them too rigid and presenting “artificial barriers” for participation:

The essence is that we need to start looking at collaboration as something richer than getting participants to contribute their preset format content in a serial, one dimensional, string, within a rigid structure of publishing.

Collaboration is all about creatively collecting and combining a collection of data, making it accessible anywhere, through anything, with incentives for collaboration.

You can see the full presentation in the slideshow above.

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Concept Advertising Through Anti-Advertising Browser Plugin

by Nicko Margolies in Ad Biz, Brand Experience, Creative Thinking, Online & Web Services, Online Marketing, Viral Marketing, Web & Technology, Youth Marketing

There’s a new concept in the seemingly exhausted world of online advertising. Some Swedish advertising students designed a project for Doritos based around removing online banner ads. The group, known as Papercut, designed a browser plugin that detects banner ads and replaces them with content you choose. It would be taking the anti-advertising principle we wrote about recently and move it into the mainstream. From their presentation video they speculate that ads can be replaced with anything from news or mail to family photos. Their project is still just in prototype phase, so we’re curious to see a similarly inventive concept of customizable ad space make it to the production phase. In the meantime, we’ll have to enjoy the free (and unsponsored) Adblock Plus.

 

 

[via Social Hallucinations]

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October 15, 2008

Brand Hijack - Fiat

by Henry Lambert in Brand Experience, Viral Marketing

This Fiat van spotted in London by Ben over at Noisy Decent Graphics demonstrates the power an irritated consumer can now wield. This isn’t an annonymous ranter on an online forum, it’s someone who Fiat have let down so badly they’ve re-liveried their vehicle. Ben says:

“I bet Fiat hate it if he turns up at the local dealership. And it’s highly visible on the road, and now thanks to me, on search engines.”

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September 11, 2008

Agent Provocateur

by Henry Lambert in Fashion, Online Marketing, Viral Marketing

In a market of constant one-upmanship, where the boundries of decency are constantly pushed, it’s very hard to shock or find something new to say. Agent Provocateur have however consistently created innovative and interesting campaigns. In their latest work, “Save the Virgin”, this British lingerie brand has created a fantastic online experience.

Set in a gothic castle where a baroque style orgy is taking place, the game takes users on a journey through several different scenarios in an attempt to “save the virgin”. Throughout the experience users are exposed to lots of the brands product, gothic kitsch and lots of platinum blonde wigs. Your role is to answer various questions in an attempt to track down “the virgin” and save her.

Save the Virgin

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August 26, 2008

PSFK Conference Asia: Venue

by Guy Brighton in Brand Experience, Branding, Creative Thinking, Design, Event Marketing, Influencer Targeting, Market Research, Media & Publishing, Media Planning & Strategy, Public Relations, TV Advertising, Viral Marketing

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We’ve been spending quite a lot of time in the last few weeks considering the right venue to hold our next conference. After a long search, we’ve decided that there couldn’t be anything more appropriate than holding an event that celebrates creativity in the region at the Asian Civilisations Museum. Here’s a little background to the venue

The Asian Civilisations Museum is the first museum in the region to present a broad yet integrated perspective of pan-Asian cultures and civilisations. As one of the National Museums of Singapore under the National Heritage Board, they seek to promote a better appreciation of the rich cultures that make up Singapore’s multi-ethnic society.

While Singapore’s forefathers came to settle in Singapore from many parts of Asia within the last 200 years, the cultures brought to Singapore by these different people are far more ancient. This aspect of Singapore’s history is the focus of the ACM. The Museum’s collection therefore centres on the material cultures of the different groups originating from China, Southeast Asia, South Asia and West Asia.

Tickets are selling well - get yours at: http://psfkconferenceasia.eventbrite.com/

Picture 18.png

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July 23, 2008

Marktd Talks To Ben Lerer Of Thrillist About Jet Vegas

by Guy Brighton in Creative Thinking, Event Marketing, Media Planning & Strategy, Online Marketing, Public Relations, Transport & Travel, Viral Marketing, Youth Marketing

jetblue3.jpg

Men’s lifestyle newsletter publisher Thrillist recently ran a high profile co-promotion with JetBlue. Ever interested in the way media is working directly with brands to develop fresh creative ideas, Martd interview Thrillist founder Ben Lerer about the campaign.

Recently you ran a promotion with JetBlue - a get away to Las Vegas. Can you tell us what it was about?

We teamed up with JetBlue to help promote their new “Jetting” campaign, and to tout the launch of Thrillist Las Vegas. They supplied their Beta Blue bluetooth enabled plane and we brought on a slew of sponsors to support the 36 hour extravaganza. Onboard we invited members of the press, some fun/interesting friends of Thrillist and JetBlue, as well as some readers from Thrillist and our event partners (Men’s Health, Yelp, Metro, The Onion, and GenArt).

We left NY on Friday afternoon, had a great Skyy Vodka, Dos Equis Beer and Wines of Germany fueled-flight, then checked into 100 rooms in the Mirage. After getting cleaned up everyone met at Bare Pool for the premier of two new Showtime shows and some dinner, followed by an after-party in JET’s VIP room. We woke up early to head back to the city in the morning.

A number of influential bloggers took the trip - what did they think about it?

It seemed like everyone had a really great time. Some of the bloggers even took advantage of the plane’s WiFi capabilities to post stories from mid-air. It’s hard not to have fun with a 36 hour all-expense-paid trip to Vegas though.

Read the rest of this entry »

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