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December 11, 2008

Mothballing Marktd, Evolving PSFK

by Guy Brighton in Ad Biz, Automotive, Brand Experience, Branding, Creative Thinking, Design, Discipline, Electronics, Entertainment, Event Marketing, Fashion, Food & Drink, Gaming, Guerrilla Marketing, Health & Beauty, Home & Garden, Influencer Targeting, Market Research, Media & Publishing, Media Planning & Strategy, Mobile Marketing, Music, Online & Web Services, Online Marketing, Outdoor Marketing, Packaging Design, Product Design, Public Relations, Retail, Sector, Sports & Fitness, Telecom

Picture 21.png

We’ve made a decision to stop publishing on Marktd. Despite making changes to focus on the creative/marketing ideas sister site of PSFK.com, we are still unhappy with the quantity and quality of the site.

Marktd started life as a subscription site called IF! which offered ideas to marketers about how to promote their products in a fresh, modern way. It was fairly successful and we got a good number of people pay the $25 subscription - but we felt that the subscription stopped it being read by a large group of people. A few months back we decided to stop the subscription and relaunch the site as Marktd. Since then interest in the site hasn’t really picked up. I would suggest that this is because of a number of reasons:

* We just aren’t that interesting in marketing and advertising. Personally it’s been 7 years since I had a full time job in advertising and the longer time goes on, the less interest I have in the field. Combine that apathy with the fact that only one or two of the regular writing team have ever worked in advertising.

* Many of our readers who work in marketing and advertising don’t seem to be that interested in only reading about marketing and advertising.

* When we do find exceptional marketing ideas that we are interested in, they tend to end up on PSFK.com anyway.

* We launched Marktd because IF! just wasn’t good enough. We’re closing Marktd because the site just didn’t meet our standards.

Maybe one day we’ll think about relaunching it - maybe with a sponsoring partner. From today, the Marktd email newsletter and RSS will change to PSFK content. We’re hoping that the existing Marktd readers will get even better creative ideas content as a result.

Thanks,

PF

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December 3, 2008

Microsoft’s Future Visions

by Christine Huang in Creative Thinking, Electronics, Online Marketing, Web & Technology

In contrast to IBM’s unimaginative predictions, Microsoft’s Future Visions videos are actually a bit inspiring, pointing to innovations in technology we’d be excited to see and use. Their “future vision on manufacturing” concept video brings to life many advances that seem rather intuitive: ubiquitous touchscreen interfaces, holographic video conferencing, virtual paper, 3-D guided assembly processes, and a host of other efficiency boosting technologies. Watch the video below:

[via 360design]

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November 20, 2008

Our New Book: Good Ideas In 2009

by Guy Brighton in Automotive, Branding, Creative Thinking, Design, Electronics, Entertainment, Fashion, Gaming, Health & Beauty, Home & Garden, Market Research, Media & Publishing, Mobile Marketing, Online Marketing, Packaging Design, Product Design, Retail, Sports & Fitness, Telecom

good ideas in 2009

Team PSFK are pleased to announce our second book! At this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.

So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.

The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.

Good Ideas In 2009

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October 31, 2008

LiveRail Brings Ads Into iPhone Apps (Great.)

by Christine Huang in Ad Biz, Electronics, Mobile Marketing, Telecom, Web & Technology

LiveRail recently revealed their advertising platform for the iPhone, giving developers the option of adding short commercials to their applications, which would play whenever their app is launched. The positive spin: LiveRail gives developers the chance to monetize their apps without making them charge a premium price - meaning potentially more high-quality, free games and tools for iPhone users. The flipside: more ads, on our screens, all the time. LiveRail also implements a video streaming system that might not sit so well with Apple. As TechCrunch reports:

Apple takes a cut of all premium applications sold through its store, but it absorbs the bandwidth and hosting costs for free applications, charging the developers nothing. If these ads make the one-time payment model obsolete and more applications switch to “Free”, Apple may wind up changing this structure (or even ban ‘intrusive’ advertising entirely).

Developers can tag their apps with keywords to help pair them up with the most relevant ad content, and future versions of the platform will even offer location-based ad options. Watch the video below for more:

TechCrunch: LiveRail Lets iPhone Developers Put Commercials in Apps, Get Paid

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October 21, 2008

More Ad-Supported iPhone Apps Coming Soon

by Nicko Margolies in Ad Biz, Brand Experience, Electronics, Mobile Marketing, Online & Web Services, Web & Technology

The allure of the iPhone has unsurprisingly garnered the rapt attention of the advertising industry.  With 100 million App Store downloads since it launched and 90% of those downloads being free applications, ad support is a clear way for developers to balance profitability and popularity.  Currently, one of the iPhone’s most popular applications is Loopt, a location-based social networking program, but on different platforms and in early development it was sold to consumers for a few bucks.  Now, thanks to venture capital backing and further ad-revenue support, Loopt is hoping to be completely free.  A similar story can be told of iBeer, which is a simplistic fun application that turns the iPhone into a virtual beer, and more importantly, costs $2.99.  Carling caught onto this idea and released their own application, iPint, with the identical formula, but thanks to the corporate backing, provided it for free.  CNN reports on this growing trend:

“Consumers are drunk on free from the Internet,” says Peter Farago, vice president of marketing at Flurry, a startup that has developed an analytics tool that lets mobile developers track how people use their applications. Farago believes that paid-for mobile services will initially give way to ad-subsidized applications.

[via CNN]

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October 20, 2008

Bean Counter Ad From Apple

by Guy Brighton in Electronics, TV Advertising

There have been so many “Hello I’m A Mac” ads they’re not normally newsworthy but we noticed a new set via Digg this morning and thought that the Bean Counter was a rather good attack on Microsoft’s approach to the market:

Apple

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October 9, 2008

Car Companies and Bad Branding

by Nicko Margolies in Ad Biz, Automotive, Branding, Electronics, Food & Drink, Transport & Travel

The death knell for branding has come in the form of exclusive car companies selling their image to just about anything.  Everything from mundane Hummer shot glasses to arguably ridiculous NASCAR meat snacks.  When Ferrari first threw its name on a laptop, it was a novelty and spurred many bad jokes about owning an exotic car, but just when it was wearing off other companies jumped on board.

The most infamous case, as highlighted by the fantastic British car show Top Gear, was Bugatti’s £1500 cologne.  These other worst 10 products compiled by Jalopnik give cologne a run for their money.  The slumping auto market has always been fast to catch onto gimmicks, but when it comes to branding, consumer products should be off limits.  The addition of the brand name is a completely transparent marketing ploy that degrades not only the reputation of the car company, but the legitimacy of the product.

[via AdWeek]

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September 2, 2008

Downloadable iPhone GUI as a Photoshop Document

by Nicko Margolies in Branding, Creative Thinking, Design, Electronics, Telecom

The iPhone is clearly a media darling and the graphics user interface is already recognizable the world over.  Recently we stumbled on Teehan+Lax where you can download that iconic iPhone GUI in a Photoshop document to play around with.  It is a helpful resource when trying to visualize the layout of your latest App or even just to serve as a simple compass of a clean design. The PSD (PhotoShop Document) is in simple effect formats and is completely scalable, allowing for a flexible collection of iPhone visuals.  It includes all the readily identifiable icons like the smoked glass menu, the keypad and all purpose status bar.  For those less design oriented, it’s also a handy tool to photoshop a “slide to unlock” button on a picture of a loudmouth child or friend.

[via ISO50]

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August 25, 2008

Gapingvoid Review Of Dell’s Digital Nomad Campaign

by Guy Brighton in Electronics, Online Marketing

digital nomads.png

Marketing 2.0 guru (and PSFK speaker), Hugh MacLeod has spent some serious time analyzing the Digital Nomads blog from Dell blog. Here are a couple of his random thoughts:

1. Though the blog was created by Dell, it seems they don’t want the blog to be all “about” Dell. I think that’s a smart move. As I’m fond of saying, if you want to be boring, talk about yourself, if you want to be interesting, talk about something other than yourself. Of course, in the comments there were a few “This is just a cynical marketing ploy by Dell to sell more laptops” remarks. This is to be expected, I suppose. If Dell tries to have a conversation online, some bloggers are going to have a problem with it. If Dell says nothing, some of the very same bloggers are going to have a problem with it. I call this, “Having Your Cake And Eating It 2.0″. I find this phenomenon increasingly common in the blogosphere. Maybe it was always thus, maybe once I was better at not noticing it…

4. The Digital Nomads blog is what I call “indirect marketing”. People aren’t supposed to read it and go, “My, what a lovely blog. I think I’ll go out and buy me a couple of brand new Dell laptops”. This is more of an “Alignment” play. In other words, by “aligning” themselves more with the digital-nomad crowd, they hope it’ll help them in time to create products that are more compelling and relevant to them. If you were in the computer business, you’d want to have the same alignment. “The Porous Membrane” etc. The good news is, Alignment plays can be extremely effective. The bad news is, they take FOREVER to gather momentum.

gapingvoid: “cartoons drawn on the back of business cards”: thoughts on being a digital nomad

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