December 11, 2008
We’ve made a decision to stop publishing on Marktd. Despite making changes to focus on the creative/marketing ideas sister site of PSFK.com, we are still unhappy with the quantity and quality of the site.
Marktd started life as a subscription site called IF! which offered ideas to marketers about how to promote their products in a fresh, modern way. It was fairly successful and we got a good number of people pay the $25 subscription - but we felt that the subscription stopped it being read by a large group of people. A few months back we decided to stop the subscription and relaunch the site as Marktd. Since then interest in the site hasn’t really picked up. I would suggest that this is because of a number of reasons:
* We just aren’t that interesting in marketing and advertising. Personally it’s been 7 years since I had a full time job in advertising and the longer time goes on, the less interest I have in the field. Combine that apathy with the fact that only one or two of the regular writing team have ever worked in advertising.
* Many of our readers who work in marketing and advertising don’t seem to be that interested in only reading about marketing and advertising.
* When we do find exceptional marketing ideas that we are interested in, they tend to end up on PSFK.com anyway.
* We launched Marktd because IF! just wasn’t good enough. We’re closing Marktd because the site just didn’t meet our standards.
Maybe one day we’ll think about relaunching it - maybe with a sponsoring partner. From today, the Marktd email newsletter and RSS will change to PSFK content. We’re hoping that the existing Marktd readers will get even better creative ideas content as a result.
December 4, 2008
Last night, we attended Microsoft’s soft launch party for Softwear, the company’s new line of graphic tees designed by hip-hop artist Common and “inspired by the 1980s when both Microsoft and hip-hop really came of age.” The software giant’s foray into fashion is intended to conjure a sense of nostalgic hipness around the brand, while reacting to the “I’m a PC” stereotype made popular by Apple. The shirts, which will hit select stores in the US on Dec 15, incorporate old DOS iconography, geek vernacular, and a retro-futuristic aesthetic into some surprisingly stylish designs. Softwear’s two lines, Classic and Common’s designs, can be previewed at Microsoft’s Softwear site, where viewers can also learn about the impetus and story behind the concept, narrated by Common.
December 2, 2008
Amidst the budget cuts all around, one brand that is actually increasing their ad spend is Adidas. Most of their spending is going to be digital. For their new Adidas Originals initiative - the ‘Celebrate Originality’ campaign which includes 17 celebrities from music, sports and fashion - the brand wants to make sure that they reach as many consumers as possible. From WWD:
While Simon Atkins, business unit director, adidas Originals, North America, declined to reveal how much the company is spending, he said the timing couldn’t be better to roll out the campaign, because “while others are cutting back, we are going to be aggressive in the marketplace,” adding the campaign will celebrate three-stripe’s 60th anniversary. Adidas will begin by running TV commercials, but digital initiatives such as Web home-page takeovers and Facebook will account for more than 50 percent of the spending.
Their partnerships are pretty interesting as well, such as the one with Diesel which explores ‘10 Original Ways to Successfully Waste Your Time’ (!!!!).
November 21, 2008
November 20, 2008
Team PSFK are pleased to announce our second book! At this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.
So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.
The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.
November 18, 2008
PSFK stopped by Times Square earlier today to check out Uniqlo’s Human Vending Machine for their HEATTECH apparel line. The booth was set up on a narrow concrete island. There were tons of people already in line to get to the free stuff. Prior to reaching the booth, there was a ’scanning station’ manned with a Uniqlo associate with a hand held thermal camera. Each person’s heat image showed up on an adjacent screen and identified their core body temperature.
After that, visitors proceeded to either a male or female dispenser who were giving away the HEATTECH gear. The reasonably priced line claims to offer warmth from a very thin material. Shirts cost just over $10.
Here’s a few more photos from our visit:
November 7, 2008
A visually stunning new advert from Nike has come to our attention. The ad was created by Darbotz, an Indonesian artist best known for his monochromatic and intricate style. Though it may not come across in the video, it’s a promotion for a new version of the classic Air Force Ones. The video is supposed to reflect the evolution of the brand and give a taste of the reinterpretation and remixing in the Sportswear division. It was animated by Randy Rais with music by Arianjie. Here’s the video:
Taking a page from their customer friendly food service model, Burger King recently took “Have It Your Way” into the realms of D.I.Y. fashion. A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King’s icons and logos culminated at an event held in Chicago on October 24th. The gathering invited participants to take part in the studio creation process by silk-screening the final designs onto their own clothing in any combination they chose. Essentially, a clever form of marketing that allowed Burger King to subvert their own image, while at the same time maintaining recognizable aspects familiar to their wider audience. The company has also pushed this idea a step further with Burger King Studio, a site that takes the hands-on experience and introduces it to the online space. Users have the ability to design their own T-shirts using the same details from the out-of-home event with additional levels of customizable options available, promising the uniqueness you want without fear of “getting ink all over yourself.” Additional happenings have already been scheduled for November 7th and 21st.
October 27, 2008
One of the best strategies for brands today is to adopt one that harnesses the power of the community and that provides information that gives some insight into the rapidly-changing world around us. Kenneth Cole, already known as a marketer with a difference who often makes a social statement with ads for his brands, has started a movement, in a sense, called Awearness. On the occasion of the brand’s silver anniversary, he is bringing out a book called ‘Awearness: I spiring Stories About How To Make A Difference‘, with contributions from 86 people from different fields of life. In addition, the Awearness blog provides opportunities to sign up to volunteer, as well as blog posts that highlights efforts to change society for the good, that are being made by people across the world. Most of the information is not something that we are likely to have read a few times already - which is refreshing. For example, there’s a post detailing sources that parents can use to explain the American elections to their kids, and another one mentioning 90’s teen group Hanson’s efforts to spread awareness about AIDS. There are also links to upcoming TV specials of potential interest to readers. Awearness looks like it is something to watch out for - and if that helps Kenneth Cole, more power to him and his brand.
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