Health & Beauty

Gaultier sent us their new fragrance Gaultier2 (squared). What caught our eye is the fact that in the pack is two glass bottles - magnetically clung together. The idea here is that you give one to your partner/lover and keep the other one for yourself. When you next meet you will, erm, smell the same. We asked ‘The Lady’ for a response to the smell and she said, “Yummmmmmm. Niceeeeee.”

Jinal Shah has a nice write up over at fashion.psfk about cosmetics brand MAC. The profile looks at the innovative marketing, the runway dominance and the soul at the center of the company.

fashion.psfk

In a detailed review of the brand Nancy Boy, JT of PSFK gives us a glimpse into the importance of the brand’s blog in the company’s sales strategy:

Eric’s blog is on par with the best blogs out there… far from corporate, it’s clear he puts his heart and soul into Nancy Boy. We spoke at length about his sort of backward business model. The stores, soon to be “store” again, are meant to showcase the products and act as a gateway to the web. Not the other way around.

PSFK Review

“It wasn’t like I was some clean-freak. We looked at the category and what we saw was everyone was so similar and looked identical. The category was built around owning a product function such as effectiveness – so it had become a low interest category. If you find such a category: find the white space, own the experience and not the end benefit. Your mission is to own a new category not a new brand – be consumer inspired, not consumer led.”

Eric Ryan, founder of Method, speaking at the Influx M-Squared Conference Sept 27 2005 San Francisco.

We quite concur with Fast Company’s tone in their post about Gillette’s new razor Fusion. How do you top the three balded Mach 3? Oh - give the customers 5 blades. The type of innovation that will slit the brand’s throat, no?

Fast Company