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December 11, 2008

Mothballing Marktd, Evolving PSFK

by Guy Brighton in Ad Biz, Automotive, Brand Experience, Branding, Creative Thinking, Design, Discipline, Electronics, Entertainment, Event Marketing, Fashion, Food & Drink, Gaming, Guerrilla Marketing, Health & Beauty, Home & Garden, Influencer Targeting, Market Research, Media & Publishing, Media Planning & Strategy, Mobile Marketing, Music, Online & Web Services, Online Marketing, Outdoor Marketing, Packaging Design, Product Design, Public Relations, Retail, Sector, Sports & Fitness, Telecom

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We’ve made a decision to stop publishing on Marktd. Despite making changes to focus on the creative/marketing ideas sister site of PSFK.com, we are still unhappy with the quantity and quality of the site.

Marktd started life as a subscription site called IF! which offered ideas to marketers about how to promote their products in a fresh, modern way. It was fairly successful and we got a good number of people pay the $25 subscription - but we felt that the subscription stopped it being read by a large group of people. A few months back we decided to stop the subscription and relaunch the site as Marktd. Since then interest in the site hasn’t really picked up. I would suggest that this is because of a number of reasons:

* We just aren’t that interesting in marketing and advertising. Personally it’s been 7 years since I had a full time job in advertising and the longer time goes on, the less interest I have in the field. Combine that apathy with the fact that only one or two of the regular writing team have ever worked in advertising.

* Many of our readers who work in marketing and advertising don’t seem to be that interested in only reading about marketing and advertising.

* When we do find exceptional marketing ideas that we are interested in, they tend to end up on PSFK.com anyway.

* We launched Marktd because IF! just wasn’t good enough. We’re closing Marktd because the site just didn’t meet our standards.

Maybe one day we’ll think about relaunching it - maybe with a sponsoring partner. From today, the Marktd email newsletter and RSS will change to PSFK content. We’re hoping that the existing Marktd readers will get even better creative ideas content as a result.

Thanks,

PF

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December 5, 2008

44 Brands in 6 Minute: Good Brands in the Music Space

by Christine Huang in Brand Experience, Branding, Creative Thinking, Entertainment, Music, Youth Marketing

We’ve heard a lot of brands wishing to ‘own’ music recently, and we always get a bit, well, annoyed about it, because music belongs to people and persons, not brands. And the only thing brands should be trying to do in terms of music are those bandied-brand words, ‘facilitating’ and ‘enabling’. Ruby Pseudo’s team in the UK did a focus group recently where - in six minutes - the kids named 44 brands they saw as being part of the whole music “thing”, either in a good or an appropriate way.

Our results? The same brands kept coming up. As an overview:

  • Network brand 02 was mentioned by over 65% of the respondents. That’ll probably go up too since they’ve brought all the Carling venues (isn’t it a bit like when Reebok brought Thierry Henry and everyone was like, um, he’s a Nike guy?)
  • Virgin also occupied front of mind, and was cited by over 45% of the kids.
  • Carling (for the time being) took bronze with 35% of respondents calling it out as being appropriately involved with music (Reading Festival and the like)… Diesel was also a runner-up with 25% calling out the denim brand as having a finger in the fat music pie (Diesel New Music Awards).

Overall, the notable brands mentioned in their respective categories:

  • Broadcasters: C4, BBC, M&V
  • Food & Drinks: Carling, Innocent, Coca Cola, Becks, Red Bull
  • Fashion: Nike, Oxfam, Diesel, Adidas
  • Network Providers: 02, Virgin, Orange, T Mobile
  • Mobile Phone Brands: Sony (25%), Nokia (10%) Samsung (5%)

Some useful quotes from respondents:

‘They had a guitar hero tent at Reading, I thought it was amazing, the best thing they could’ve done. There were like loads of geeks playing and really getting into it and they were giving away free t-shirts and there were competitions.” Libby, 16

“They had a Duracell tent at Reading as well, something about lasting longer, some music tent, can’t really remember.” Jamie, 21

“They made a digital map at Glastonbury so you could navigate around and find the best places to get drunk and listen to music!” Tarik, 18

“As for Orange RockCorps- absolutely love that idea - it has the level of exclusivity that will interest and provoke youth into volunteering- genius.” Leonie, 21

‘Sentimental people call it inspiration, but what they really mean is fuel…’

“I did the orange RockCorps thing the other day which is so good for people our age who might not be able to afford tickets for gigs or they might be sold out by the time we get the money together. So many people turned up to the community service I went to that they didn’t have enough tools for us!” Jay-Ann, 17

[article originally appearing on Ruby Pseudo Wants a Word]

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November 26, 2008

Free Shipping On PSFK’s Good Ideas In 2009 Report

by Guy Brighton in Design, Food & Drink, Health & Beauty, Home & Garden, Media & Publishing, Music, Web & Technology

The fine people at Blurb have offered free gorund shipping within the US for our book Good Ideas In 2009. All you have to do is add ‘freeshipping’ in to the promo-code box on the product page here before Dec 9 (and read the small print below*).

Want to know more about the book? Well, at this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.

So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.

The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.

Good Ideas In 2009


* To qualify for free shipping (up to $10), you must enter the promotion code in the shopping cart at time of purchase and complete your purchase in USD. Offer is good for free shipping up to $10.00 in value. Offer expires 11:59 PM PST December 5, 2008. Limit one-time use per user and cannot be combined with other offers. Not valid towards purchase of gift cards.

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November 13, 2008

Visual Stimulus: Droste Effect

by Guy Brighton in Creative Thinking, Design, Music

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Interesting music promo taken with a Canon Mark 3. The video uses a mathematical formulacalled the “Droste Effect”.

[Via Fubiz]

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October 30, 2008

EcoLounging with the GreenSeat

by Nicko Margolies in Branding, Creative Thinking, Design, Entertainment, Event Marketing, Music, Outdoor Marketing, Product Design

Nothing ruins an outdoor concert or film screening quite like sitting on the grass for hours, hunched over like a barely opened mollusk shell.  But with the GreenSeat, sore backs are now a thing of the past.  Made from corrugated cardboard, the chair is a cheap, recyclable way to alleviate long episodes of sitting.  At this point, it’s been pitched primarily to eco-friendly audiences, but considering that the chair’s construction offers great potential for advertising placement, we can only hope it will be popping up in venues worldwide.  The simple all-in-one design incorporates a seat cover and handle and when not in use, lies completely flat.  It’s one of those ideas that are so innovative it begs the question, why didn’t we think of that?

[via TrendOriginal]

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August 21, 2008

Converse Festivals

by Anjali Ramachandran in Brand Experience, Entertainment, Event Marketing, Fashion, Music, Online Marketing, Sports & Fitness, Youth Marketing

A couple of weeks ago, Anomaly created the My Drive Thru campaign for Converse, where we had Pharrell Williams, Santogold and Julian Casablancas collaborating on a song that was made available for free download. This has now been carried over to the Converse Festivals site, which has considerably expanded the number of music artists represented. Through the site, you can go to the MySpace pages of different artists for details about them, and then create a group of your own where you can share your own experiences of the artist’s music at different festivals and upload pictures - sort of like your personalized music community.

The campaign was handled by Perfect Fools Amsterdam. From Contagious Magazine, which spoke to the agency’s Creative Director Mark Chalmers:

The Converse offer is very clear in both product and lifestyle because they’ve stuck at what they’re best at. They’ve stayed true. The last thing Converse needs is advertising, or a promise re-wrapped. We do know that Converse has fans, we do know that music has fans and we do know that festivals are a great collective experience. Anticipation and planning is huge part of it, so we worked with Converse to create a tool useful to the groups of festivals goers and something that unites the Converse music activity across borders. Not only is it a useful application but it showcases the latest Converse track “My Drive Thru” and the latest talent they’re supporting.

Hear, hear.

[Via Three Billion]

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August 14, 2008

Visual Stimulation: Santogold’s Lights Out

by Guy Brighton in Design, Music

Here’s the latest promo from Santogold. It’s interesting to see stylistic similarities between this video and the one for Ladytron’s runaway that we featured last week.

Santogold

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August 8, 2008

Visual Stimulation: Ladytron’s Runaway

by Guy Brighton in Creative Thinking, Design, Music

Mike Sharpe & Barney Steele from Found Collective create this striking music video for Ladytron’s Runaway.

Ladytron-Runaway (Myspace Exclusive)

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August 7, 2008

Converse Love Noise Tour, China

by Guy Brighton in Event Marketing, Fashion, Music, Youth Marketing

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Dazed Digital are chronicling the Converse-branded four-week music tour around China that includes the making of a branded documentary. On the details:

The Converse Love Noise tour aims to give Chinese rock a bigger platform and will try to distract attention from the Olympics by taking two Beijing bands, PK-14 and Queen Sea Big Shark on a specially-designed tour bus through six cities, beginning and ending in Beijing. Along the way, the bus will pick up local bands, and documenting the ups and downs of the entire tour and the climactic event in Beijing will be two brave Dazed Digital correspondents.

On filming:

P.K.14 got kitted out in ripped Converse, the sky was dark above a large expanse of concrete, and the graffiti-ed bus squatted behind the band as the equipment van edged in on the stage to point its headlights at the action. Remarkably, a group of service station staff came to watch the band disturb the peace, as did a stray praying mantis. Praying mantises have been known to kill small birds, said Queen Sea Big Shark guitarist Wang Jing Han, as he held one between his fingers. (A brief aside: we asked the Chinese Converse blogger Lua why graffiti in her country often contains numbers. She told us that it’s not graffiti, these numbers are hasty adverts for lines to call if you’re after some sort of forged document.)

Dazed

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