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December 11, 2008

Mothballing Marktd, Evolving PSFK

by Guy Brighton in Ad Biz, Automotive, Brand Experience, Branding, Creative Thinking, Design, Discipline, Electronics, Entertainment, Event Marketing, Fashion, Food & Drink, Gaming, Guerrilla Marketing, Health & Beauty, Home & Garden, Influencer Targeting, Market Research, Media & Publishing, Media Planning & Strategy, Mobile Marketing, Music, Online & Web Services, Online Marketing, Outdoor Marketing, Packaging Design, Product Design, Public Relations, Retail, Sector, Sports & Fitness, Telecom

Picture 21.png

We’ve made a decision to stop publishing on Marktd. Despite making changes to focus on the creative/marketing ideas sister site of PSFK.com, we are still unhappy with the quantity and quality of the site.

Marktd started life as a subscription site called IF! which offered ideas to marketers about how to promote their products in a fresh, modern way. It was fairly successful and we got a good number of people pay the $25 subscription - but we felt that the subscription stopped it being read by a large group of people. A few months back we decided to stop the subscription and relaunch the site as Marktd. Since then interest in the site hasn’t really picked up. I would suggest that this is because of a number of reasons:

* We just aren’t that interesting in marketing and advertising. Personally it’s been 7 years since I had a full time job in advertising and the longer time goes on, the less interest I have in the field. Combine that apathy with the fact that only one or two of the regular writing team have ever worked in advertising.

* Many of our readers who work in marketing and advertising don’t seem to be that interested in only reading about marketing and advertising.

* When we do find exceptional marketing ideas that we are interested in, they tend to end up on PSFK.com anyway.

* We launched Marktd because IF! just wasn’t good enough. We’re closing Marktd because the site just didn’t meet our standards.

Maybe one day we’ll think about relaunching it - maybe with a sponsoring partner. From today, the Marktd email newsletter and RSS will change to PSFK content. We’re hoping that the existing Marktd readers will get even better creative ideas content as a result.

Thanks,

PF

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December 2, 2008

Adidas’ Celebrate Originality Campaign

by Anjali Ramachandran in Brand Experience, Branding, Fashion, Influencer Targeting, Online Marketing, Retail, Sports & Fitness

Amidst the budget cuts all around, one brand that is actually increasing their ad spend is Adidas. Most of their spending is going to be digital. For their new Adidas Originals initiative - the ‘Celebrate Originality’ campaign which includes 17 celebrities from music, sports and fashion - the brand wants to make sure that they reach as many consumers as possible. From WWD:

While Simon Atkins, business unit director, adidas Originals, North America, declined to reveal how much the company is spending, he said the timing couldn’t be better to roll out the campaign, because “while others are cutting back, we are going to be aggressive in the marketplace,” adding the campaign will celebrate three-stripe’s 60th anniversary. Adidas will begin by running TV commercials, but digital initiatives such as Web home-page takeovers and Facebook will account for more than 50 percent of the spending.

Their partnerships are pretty interesting as well, such as the one with Diesel which explores ‘10 Original Ways to Successfully Waste Your Time’ (!!!!).

[via WWD]

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November 20, 2008

Our New Book: Good Ideas In 2009

by Guy Brighton in Automotive, Branding, Creative Thinking, Design, Electronics, Entertainment, Fashion, Gaming, Health & Beauty, Home & Garden, Market Research, Media & Publishing, Mobile Marketing, Online Marketing, Packaging Design, Product Design, Retail, Sports & Fitness, Telecom

good ideas in 2009

Team PSFK are pleased to announce our second book! At this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.

So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.

The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.

Good Ideas In 2009

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November 7, 2008

Impressive Monochromatic Nike Ad

by Nicko Margolies in Ad Biz, Branding, Creative Thinking, Fashion, Online Marketing, Sports & Fitness, TV Advertising

A visually stunning new advert from Nike has come to our attention.  The ad was created by Darbotz, an Indonesian artist best known for his monochromatic and intricate style.  Though it may not come across in the video, it’s a promotion for a new version of the classic Air Force Ones.  The video is supposed to reflect the evolution of the brand and give a taste of the reinterpretation and remixing in the Sportswear division.  It was animated by Randy Rais with music by Arianjie.  Here’s the video:

[via Limité Magazine]

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October 30, 2008

Collection of Classic “Match Day” Graphic Designs

by Nicko Margolies in Design, Event Marketing, Media & Publishing, Sports & Fitness

Fuel-Design recently published a collection of classic British football programs, entitled “Match Day.”  The collection, compiled by Bob Stanley and Paul Kelly, includes more than 450 programs spanning the lifetime of the league from 1945 to the inception of the Premiership in 1992.  Though the comprehensive history and ability to relive the sport’s glory days may be the book’s main selling points, there is a wealth of design knowledge to be gained as well.  Particularly where the layouts are concerned.

People often complain that modern, glossy programs lack the spirit and culture shown in these original prints.  Citing the corporate atmosphere of today’s sports as the main culprit in devaluing the beauty and vigor on display in the games of yesteryear.  Not so in this book, where the most successful covers are simplistic, colorful and to the point.  In addition to the stunning visual record, ”Match Day” also includes an introductory essay by Brian Glanville and is now available in a “Pocket Edition” for £15.

[via Creative Review]

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October 9, 2008

Creative Magazine Ads Incorporate Folds

by Nicko Margolies in Ad Biz, Creative Thinking, Design, Fashion, Media Planning & Strategy, Sports & Fitness

The image really says it all, but recently a series of Adidas ads have incorporated the nature of the magazine media into the advertising itself.  The spine of the magazine serves as the flexible point in the photograph and as the viewer turns the page, the model performs a workout.  The whole campaign includes a variety of workouts such as crunches, stretches and bends.

[via Comunicadores]

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September 4, 2008

Lessons from history: The #1 Foam Finger

by Anjali Ramachandran in Ad Biz, Creative Thinking, Design, Sports & Fitness

Every now and then, it’s good to remember the old stuff. Especially the good ‘old’ stuff. Do you remember, for example, those foam fingers which stated your team’s position of superiority - or your opinion of your team’s greatness? A symbol of American sport in many ways, the foam finger had humble origins. It’s creator, Geral Fauss, was a simple high school teacher. This is what served as the inspiration for his creation:

I saw the students in the stands holding up an index finger, and shouting ‘we’re number 1′ at the playoff games.’ Students rallied around the team and kept a fevered pitch during the playoffs. I knew that they wanted something ‘big’ to show their spirit…..so I thought , why not a large hand sign.’

Geral quit his job in 1978. Today, his company, Spirit Industries, produces other foam-based products like novelty hats, beverage holders, megaphones and footballs in addition to its original foam product, the #1 finger. The #1 sign is in the US National Football League (NFL) Hall of Fame. 

The biggest idea can come from the smallest thing.

[via Design Boom]

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September 2, 2008

Big Bucks Didn’t Translate to Big Buzz at the Olympics

by Nicko Margolies in Ad Biz, Sports & Fitness

As the Olympics have come and gone, it is now time to reflect on the medal counts, the spectacular achievements and finally, the advertising success. China sealed up official sponsorships with record deals and NBC pulled in record viewers on TV and online. The flood of consumers that poured over the games lit up marketing opportunities like an opening ceremony. Amongst these opportunities was a gamble over which athletes to run with. According to a study of global online chatter conducted by Zeta Interactive, some of the biggest winners were those with precision tactics rather than carpet-bombing ad campaigns. Nike bet on Liu Xiang who fell out due to an injury and despite an interesting continuation of sponsorship, it didn’t generate nearly as much buzz as Puma with Jamaican sprinter, Usain Bolt. We’ve written before about Speedo’s LZR Racer and by picking the focused sport and athlete of the game, their publicity and favorable image was unmatched by other corporations.

[via AdAge.com]

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August 22, 2008

Liu Xiang: Sponsors Scramble to Address Fallen Athlete

by Christine Huang in Creative Thinking, Sports & Fitness

The Wall Street Journal reports that the fallout surrounding Chinese hurdler Liu Xiang’s withdrawal from the Olympic Games has been met with positive messaging from his sponsors. The athlete, who achieved worldwide fame after he won China’s first gold track and field medal at the 2004 Olympic Games, limped off the track last week complaining of a hamstring injury. Millions of Chinese fans, some of whom had traveled great distances to see their Olympic “hero,” were heartbroken and expressed emotions ranging from anger to sorrow. Liu Xiang’s sponsors, which include heavy-hitters such as Nike and Lenovo, have followed up with messages of positivity and support. Nike’s print ad shows a close-up of Liu Xiang’s face with the following copy, translated from the Chinese:

Love competition.

Love risking your pride.

Love winning it back.

Love giving it everything you’ve got.

Love the glory. Love the pain.

Love sport even when it breaks your heart.

Just Do It

Rather than abandoning their spokesperson, these brands are showing their sympathy.

The Wall Street Journal: Get Well Soon: A Message from Liu Xiang’s Sponsors

-Contributed by Shu Hung

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