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December 11, 2008

Mothballing Marktd, Evolving PSFK

by Guy Brighton in Ad Biz, Automotive, Brand Experience, Branding, Creative Thinking, Design, Discipline, Electronics, Entertainment, Event Marketing, Fashion, Food & Drink, Gaming, Guerrilla Marketing, Health & Beauty, Home & Garden, Influencer Targeting, Market Research, Media & Publishing, Media Planning & Strategy, Mobile Marketing, Music, Online & Web Services, Online Marketing, Outdoor Marketing, Packaging Design, Product Design, Public Relations, Retail, Sector, Sports & Fitness, Telecom

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We’ve made a decision to stop publishing on Marktd. Despite making changes to focus on the creative/marketing ideas sister site of PSFK.com, we are still unhappy with the quantity and quality of the site.

Marktd started life as a subscription site called IF! which offered ideas to marketers about how to promote their products in a fresh, modern way. It was fairly successful and we got a good number of people pay the $25 subscription - but we felt that the subscription stopped it being read by a large group of people. A few months back we decided to stop the subscription and relaunch the site as Marktd. Since then interest in the site hasn’t really picked up. I would suggest that this is because of a number of reasons:

* We just aren’t that interesting in marketing and advertising. Personally it’s been 7 years since I had a full time job in advertising and the longer time goes on, the less interest I have in the field. Combine that apathy with the fact that only one or two of the regular writing team have ever worked in advertising.

* Many of our readers who work in marketing and advertising don’t seem to be that interested in only reading about marketing and advertising.

* When we do find exceptional marketing ideas that we are interested in, they tend to end up on PSFK.com anyway.

* We launched Marktd because IF! just wasn’t good enough. We’re closing Marktd because the site just didn’t meet our standards.

Maybe one day we’ll think about relaunching it - maybe with a sponsoring partner. From today, the Marktd email newsletter and RSS will change to PSFK content. We’re hoping that the existing Marktd readers will get even better creative ideas content as a result.

Thanks,

PF

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November 20, 2008

Our New Book: Good Ideas In 2009

by Guy Brighton in Automotive, Branding, Creative Thinking, Design, Electronics, Entertainment, Fashion, Gaming, Health & Beauty, Home & Garden, Market Research, Media & Publishing, Mobile Marketing, Online Marketing, Packaging Design, Product Design, Retail, Sports & Fitness, Telecom

good ideas in 2009

Team PSFK are pleased to announce our second book! At this time of year we’re supposed to produce a trends report for 2009. When we all sat down and chatted about it, we thought such a report would be so gloomy and rather depressing. We didn’t want to write about things like ‘trading down’ or ‘discreet consumption’! We wanted to talk about all the inspirational ideas we read and write about every day, we wanted to spread the positivity, we wanted to encourage you to re-ignite the world. Honestly.

So we created Good Ideas In 2009. The 80 page click-to-print book features nine Good Ideas and manifestations of them. We write about design, mobile, collaboration, digital, social media, the long term and much more. Click through to the Blurb site and you can get a sneak peek.

The books are $50 for the softback and $60 for the beautiful hardback. If you’re considering buying reports for your company or just books for your coffee table, we ask you to consider Good Ideas In 2009. We’re rather proud of it. We hope it inspires you yo make things better.

Good Ideas In 2009

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November 17, 2008

Good Ideas in 2009 Salon, Mobile: Steve Roberts

by Scott Lachut in Creative Thinking, Market Research, Media Planning & Strategy, Mobile Marketing, Telecom

PSFK is excited to announce Steve Roberts, CEO and Founder of ShopText, as a speaker in our Good Ideas in 2009 Salon. Steve will be participating in our first discussion surrounding ideas and innovations in the Mobile space on the morning of Tuesday, November 18th.

ShopText has developed a technology that brings the shopping experience directly to the cell phone, enabling consumers and brands to interact via text message. This new model literally takes retail anywhere, to a point where brick and mortar stores and even internet connections are no longer necessary.

Steve Roberts launched ShopText in November 2006. Prior to ShopText, Steve’s marketing and internet experience includes COO of McCann Erickson’s $200 million relationship marketing company MRM Partners, CFO of McCann’s $650 million marketing services companies and CFO of Modem Media (acquired by Digitas in 2004), where he led the company’s IPO in 1999, and drove its profitable growth to a run rate of $160 million in revenue. Prior to Modem Media, Steve held several global and international P&L management positions at United Technologies. Prior to joining UTC in 1990, Steve structured debt financing for radio, paging, cable and newspaper acquisitions and leveraged buyouts in the Corporate Finance Group of Continental Bank (now Bank of America). Steve has an M.B.A. from the University of Chicago and a B.A. from Middlebury College.

Tickets for this and all other Good Ideas in 2009 Salons are available for purchase here.

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Good Ideas in 2009 Salon, Mobile: Alistair Fulton

by Scott Lachut in Creative Thinking, Market Research, Media Planning & Strategy, Telecom

PSFK is happy to include Alistair Fulton, Senior Manager in Deloitte’s Telecommunications, Media & Technology practice, as a speaker in our Good Ideas in 2009 Salon. Alistair will be participating in our first discussion surrounding ideas and innovations in the Mobile space on the morning of Tuesday, November 18th.

Alistair has over 15 years of experience in customer and brand strategy, product development and performance transformation in the wireless space both in an advisory role and in industry. Prior to joining Deloitte Consulting he served as SVP of Strategy & Business Performance for O2, the largest wireless operator in the United Kingdom. In this role he was responsible for leading the development and execution of O2’s transformation strategy post de-merger from British Telecommunications in 2001, including the development and implementation of O2’s customer and product strategies, underpinned by the development and launch of the O2 brand.

Hear more from Alistair at our Good Ideas session this coming Tuesday. Tickets for this and all other Good Ideas in 2009 Salons are available for purchase here.

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Good Ideas in 2009, Mobile: Allison Mooney

by Scott Lachut in Creative Thinking, Mobile Marketing, Telecom

Allison Mooney, friend and Contributing Editor to PSFK, will be moderating our first Good Ideas in 2009 Salon on Tuesday, November 18th. The discussion will surround ideas and innovations in the Mobile space as we look ahead to next year.

Allison Mooney has been working in media and marketing for six years and was part of the launch team for Mobile Behavior, a new Omnicom Group company. As the Director of Trends & Insights, Allison manages the group’s R&D lab, NGT, leads behavioral research efforts, and guides thinking on youth trends, mobile innovations, and consumer behavior. She also started and currently runs NextGreatThing.com, which now has readers in over 400 cities around the world. Prior to Mobile Behavior, Allison was the Director of Trends & Research at Fleishman-Hillard. She currently sits on the YPulse Advisory Board.

Hear more from Allison at our Good Ideas session this coming Tuesday. Tickets for this and all other Good Ideas in 2009 Salons are available for purchase here.

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November 6, 2008

Good Idea Salons In NYC In Nov/Dec

by Guy Brighton in Ad Biz, Brand Experience, Branding, Creative Thinking, Influencer Targeting, Market Research, Media Planning & Strategy, Mobile Marketing, Online Marketing, Telecom, Viral Marketing, Web & Technology

PSFK presents Good Ideas In 2009

Starting Nov 18, PSFK will be running a series of breakfast discussions in New York City up until the holidays. We aim to host these Good Idea Salons twice a week about different topics that we hope you’ll find inspirational and helpful as you prepare for next year.

Good Idea Salons are part of our Good Ideas initiative - a campaign of positivity in a time when we need a little.

EVENTS
Good Ideas In Mobile - Tuesday, November 18
Good Ideas In Design - Thursday, November 20
Good Ideas in Collaboration - Tuesday, November 25
Good Ideas In Digital - Tuesday, December 2 (details to follow)
Good Ideas In Social Media - Thursday, December 4 (details to follow)
Good Ideas In Brand Experience - Tuesday, December 9 (details to follow)
Good Ideas In Design II - Thursday, December 11 (details to follow)
Good Ideas In Collaboration II - Tuesday, December 16 (details to follow)
Good Ideas For The Future - Thursday, December 18 (details to follow)

FORMAT
The session is really a conversation with a group of about 30-40 readers. For the first 10 minutes, PSFK will present a thought starter then a number of experts will open a discussion and invite the audience to debate for the next 40-50 minutes. Simple. Time: 8.30-9.30am (Doors @8.15am).

SPONSORS
These events are kindly supported by Another Anomaly, thehappycorp and Naked.

DETAILS
http://www.goodideas2009.com

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November 4, 2008

Best Unboxing Video (Ever)

by JeffSquires in Brand Experience, Packaging Design, Telecom

We’ve all made a snide remark or two about those painfully slow “unboxing” videos clogging up the blogsphere. We never really got into them until we saw this recent clip showing the opening of a Samsung Omnia i900. So far, the video has already been seen by nearly 2 million people!

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October 31, 2008

LiveRail Brings Ads Into iPhone Apps (Great.)

by Christine Huang in Ad Biz, Electronics, Mobile Marketing, Telecom, Web & Technology

LiveRail recently revealed their advertising platform for the iPhone, giving developers the option of adding short commercials to their applications, which would play whenever their app is launched. The positive spin: LiveRail gives developers the chance to monetize their apps without making them charge a premium price - meaning potentially more high-quality, free games and tools for iPhone users. The flipside: more ads, on our screens, all the time. LiveRail also implements a video streaming system that might not sit so well with Apple. As TechCrunch reports:

Apple takes a cut of all premium applications sold through its store, but it absorbs the bandwidth and hosting costs for free applications, charging the developers nothing. If these ads make the one-time payment model obsolete and more applications switch to “Free”, Apple may wind up changing this structure (or even ban ‘intrusive’ advertising entirely).

Developers can tag their apps with keywords to help pair them up with the most relevant ad content, and future versions of the platform will even offer location-based ad options. Watch the video below for more:

TechCrunch: LiveRail Lets iPhone Developers Put Commercials in Apps, Get Paid

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October 15, 2008

Mobile Life 2008: Research by Carphone Warehouse and the London School of Economics

by Anjali Ramachandran in Online & Web Services, Telecom, Web & Technology

Carphone Warehouse in the UK has undertaken research with the London School of Economics on the impact of mobiles and the internet on our daily life, titled Mobile Life 2008. It was a foregone conclusion that the mobile and internet have literally taken over our lives in this day and age, and this report serves to confirm that with its findings. Some of the key findings are:

1. The post-TV entertainment age has arrived. 

2. For most people, a holiday would be incomplete without some online interaction.

3. The internet plays a central role in planning free time. 

4. Nearly one in three young people prefer chatting with friends online than face-to-face. 

5. One in three UK kids and one in four US kids argue about the amount of time they spend online with their parents. 

6. The internet is crucial to maintaining networks of family and friends. 

7. One third of adults admitted checking their partner’s email. 

8. 14 per cent of kids have found themselves in a situation online which made them feel uncomfortable. 

9. The day of the pen looks set to be over. 

[via Putting People First]

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