Sr Director of Business Development (Sales Strategy), MySpace

With over 117 million worldwide monthly visitors (ComScore), MySpace is the largest social network in the world. MySpace is also the stickiest social network in the world: users visit the site an average of 17 times each month, spending an average of 242 minutes on the site. In the U.S. alone we currently serve 42 billion page views monthly. Our users come to MySpace to meet friends, find and listen to new bands/music, blog, plan events, play games, and participate in user forums and groups. MySpace has revolutionized the way people interact and plan their social lives. MySpace is looking to hire a highly experienced Sr. Director of Business Development. Working with senior management, this person will focus on structuring and negotiating complex media deals with MySpace advertisers. Candidates must have substantial experience with online advertising and sales strategy, deal negotiations, and analysis. A passion for social media and an appreciation of its potential for users and advertisers is important. Prior experience supporting the sales process in an interactive agency is a huge plus. Responsibilities: Support MySpace sales executives in going beyond traditional IAB advertising campaigns to exceed client business objectives Manage web deal analysis and negotiations Manage client and internal communications Research and evaluate market trends Prepare presentations, financial projections, and strategic analysis Requirements/Skills: Bachelors Degree from a Top Tier University; MBA or JD a plus 7+ years of relevant work experience First-hand experience with a variety of online advertising models including CPM, CPC, and CPA Comprehensive knowledge of the emerging trends in social media and the business models and technologies behind it Extensive deal negotiation and client management experience Strong communication and presentation design skills Financial modeling experience Ability to work well in a team environment as well as set personal goals and manage time

NBC's New Upfront Format Puzzles Media Buyers

NEW YORK (AdAge.com) -- There were scary mummies and brutish gladiators and blinking screens galore at NBC's upfront presentation but, oddly, not a single sales pitch. Replacing the upfront theatrical performances and hard sell of yesteryear, was a trade-show like enviornment of floor displays and aimless wandering. Ad Age television editor Brian Steinberg explains why media buyers were puzzled by an upfront format stripped down to an hour of so of light entertainment and nothing else. Also in this 3 Minute Ad Age, an agency head discusses how the upfront should be changed to better accommodate cross-platform digital advertisers.

Amstel Light Now Proudly Dutch and 'Dam Good'

CHICAGO (AdAge.com) -- Last year, Amstel Light was the beer for foodies; this year, it's the beer for ravers, revelers and bohemians. The first campaign for the Heineken-owned brand from new agency Richards Group, Dallas, plays up Amstel's brewed-in-Amsterdam roots, with scenes from that city's legendary, lawless party scene over the tagline "Dam good bier."

CBS Builds Another Comedy Night on Wednesdays

NEW YORK (AdAge.com) -- CBS Corp. is placing a bet on an out-of-favor format: the sitcom. The company's flagship network, known for having one of the most durable stable of programs on broadcast TV and a solid Monday comedy schedule, said it would attempt to launch another night anchored by comedy for the 2008-09 TV season.

CW Fills Schedule With the Rich and Pretty

NEW YORK (AdAge.com) -- CW's goal for Year Two: target young women. The UPN/WB hybrid had a rough go of broadly reaching the youth demo last year, but the buzzworthy (if not ratings) success of "Gossip Girl" has the network chasing after the female segment in a bigger way this year. What's in store for next season? Lots and lots of pretty young things playing at being rich.

Turner Offers to Place Ads Next to Relevant Content

NEW YORK (AdAge.com) -- TNT and TBS are out to prove they could play with the big boys of broadcast. The Turner Broadcasting properties were the first entertainment cable networks to vie for media buyers' ad dollars during the week traditionally dominated by the five national broadcast networks.

What Accountants Can Teach You About Using Social Media

NEW YORK (AdAge.com) -- Tax software isn't the first thing that comes to mind when you think of marketing in social networks or on YouTube, spaces dominated by movie trailers and goofy viral videos. But H&R Block proved that it, too, can be successful in the space, but it's about matching content to the social community and then making that content valuable to consumers, said Amy Worley, director of digital marketing for H&R Block.

WPP Settles on Name for Dell Shop: Synarchy Worldwide

NEW YORK (AdAge.com) -- The new WPP Group agency designed to handle Dell's marketing-services business is expected to be named Synarchy Worldwide, a reference to a utopian political system coined in the 18th century.

Burger King Seeks Loyal Subjects

CHICAGO (AdAge.com) -- "Try it, you just might like it," is Burger King's latest pitch, but it's not for a sandwich. It's for prospective employees. The fast-feeder is running a broadcast-TV campaign in 122 markets saying it wants to recruit "bold," "take-charge" people who like to make a family out of their work environment, if only for the time being.

Nickelodeon and Group M Close to Upfront Deal

NEW YORK (AdAge.com) -- Nickelodeon's Kids and Family Group is close to wrapping one of the first major upfront deals of this year with Group M, according to two executives familiar with the negotiations. The deal is said to be valued in excess of $300 million.

Michelin Puts U.S. Creative and Digital Accounts Into Review

DETROIT (AdAge.com) -- Michelin North America is calling a review for its national creative and digital accounts, according to an executive close to the matter. The incumbent, Interpublic Group of Cos.' Campbell-Ewald, won Michelin's estimated $35 million general-market creative and planning account in summer 2001 and the tire maker's digital account in fall 2005.

Links for 2008-05-14 [del.icio.us]

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Small online-business owner, what should you be reading? I'll give you a hint: it's not the Wall Street Journal!