9 reasons why you should improve your CRM with intelligent virtual agents (IVA’s) « Marketing & Inn

Intelligent virtual agents improve Customer Relationship Management (CRM) Intelligent virtual agents are changing the face of online customer service and are fast becoming the main channel of customer support communication for generation Y. However, the domain of artificial intelligence and its presence on the Internet today is still relatively unfamiliar to many. “Intelligent virtual agent” has yet to become a widespread buzz word in the field of CRM, but it is full of potential.